Brand Tone

Artisanal & Passionate, Warm & Inviting, Unique & Stylish (Bohemian), Quality-Conscious

Brand Values

• •Handcrafted Quality
• •Creativity & Artistry
• •Customer Satisfaction
• •Natural & Bohemian Lifestyle
• •Passion

Best Practices

• •Emphasize "Handmade" and "Unique": Consistently highlight the artisanal nature of the products. Use words like "handcrafted," "artisan-made," "one-of-a-kind," "woven by hand."
• •Use Warm and Evocative Language: Incorporate words that evoke feelings of comfort, beauty, and passion, such as "love," "passion," "magic," "charm," "elegance," "warmth," "soulful."
• •Maintain a Bohemian & Natural Lexicon: Use terms associated with the bohemian and natural aesthetic, like "natural fibers," "earthy tones," "free-spirited," "artisanal," "textured," "organic."
• •Tell a Story: Briefly share the inspiration behind pieces or the care that goes into making them. Connect with customers on an emotional level by sharing the passion behind Luludom.
• •Be Authentic and Personal: Let the genuine passion for the craft shine through. A friendly, approachable, and slightly informal (yet professional) tone will resonate with the target audience looking for unique, heartfelt items. Address the customer directly and make them feel part of the Luludom story.

Social Perception

Emerging Brand, Positive Legitimacy Indication, Visually Appealing, Niche Appeal, Limited Engagement Visibility

Copy Examples

• •✨ Fall in love with texture ✨ Our new handcrafted macramé wall hanging brings warmth and unique artistry to any space. Made with natural cotton and a whole lot of heart. Tap to shop and bring a touch of Luludom magic home! #Luludom #HandmadeHome #MacrameLove #BohoDecor #UniqueDesign
• •Each Luludom piece is more than just decor; it's a story woven by hand, a testament to the beauty of slow craft. This [Product Name] is meticulously created using [material], ensuring a unique touch of bohemian elegance that’s as individual as you are.
• •🌿 Freshly Woven: Discover Luludom's Latest Handmade Treasures!
• •(Video/Image of hands working on a macramé piece) Pouring passion into every knot. ✨ Our latest collection is coming soon, filled with the natural textures and unique charm you love. #Luludom #WorkInProgress #HandmadeWithLove #BohoVibes #MakersGonnaMake
• •Tired of mass-produced? Embrace the beauty of handmade with Luludom. Unique macramé decor and accessories crafted with passion and natural materials. Style your sanctuary. Shop Luludom today.