Brand Tone

Evocative & Mystical, Elegant & Sophisticated, Playful & Whimsical, Personal & Story-driven, Empowering

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Storytelling & Symbolism
• •Timelessness
• •Playfulness & Joy
• •Resilience & Passion
• •Customization & Personal Connection

Best Practices

• •Embrace Evocative Language: Consistently use rich, descriptive words that tap into themes of mysticism, nature, craftsmanship, and playful elegance.
• •Tell the Story: Whether it's the inspiration behind a piece, the artisanal process, or Anya's background, weave narrative into all communications.
• •Highlight Craftsmanship and Quality: Emphasize the "handcrafted in Beirut," "18K gold," and "precious stones" aspects to reinforce the luxury and artistry.
• •Balance Elegance with Playfulness: While sophisticated, allow the "playful spirit" and "wit" to shine through, especially in visual content and descriptions of more whimsical pieces.
• •Focus on Individuality and Empowerment: Frame the jewelry as a means of self-expression and a celebration of uniqueness.

Social Perception

Artistic & Unique, High-Quality & Luxurious, Intriguing & Story-Rich, Personal & Authentic

Copy Examples

• •Unearth the whispers of the wild. Our new Wilderness Collection captures the untamed spirit of nature, transforming ancient symbols into radiant 18K gold. Adorn yourself with a touch of myth. #AnyaSayad #MysticalAdornments #HandcraftedLuxury #WildernessCollection
• •The Serpent's Coil Ring: A timeless emblem of rebirth and transformation, meticulously handcrafted in Beirut. Let this 18K gold guardian wrap your finger in empowering elegance and ancient wisdom. Dare to express your inner alchemy. #ModernHeirloom #SymbolicJewelry #AnyaSayadDesigns
• •From bustling Beirut to the sun-drenched coasts of LA, Anya Sayad's journey is woven into every design. Discover jewelry that’s more than adornment—it’s a story, a piece of heritage, a spark of playful rebellion. Find your unique treasure. #AnyaSayad #ArtisanJewelry #StoryInEveryPiece
• •Unlock your inner magic ✨ Layer our celestial pendants for a look that’s uniquely you. Handcrafted, symbolic, and a little bit wild. How do you wear your story? #AnyaSayadJewelry #PlayfulLuxury #StyleYourMagic #FineJewelry
• •Tired of the mundane? Anya Sayad Jewelry offers bold, distinctive designs for those who dare to be different. Embrace your playful spirit and adorn yourself with handcrafted pieces that tell your unique story. Explore the collection and find the extraordinary. #BeUnique #AnyaSayad #LuxuryWithAStory #HandcraftedJewelry