Brand Tone

Playful and Fun, Approachable and Friendly, Enthusiastic and Cheerful, Slightly Whimsical and Inspired, Informal and Conversational

Brand Values

• •Joy and Fun
• •Family/Personal Connection
• •Craftsmanship and Quality Materials
• •Versatility and Accessorizing Made Easy
• •Inspired by Nature/Travel
• •Celebration of Color

Best Practices

• •Embrace Joyful Language: Use positive, upbeat, and slightly playful words. Think "happy," "colorful," "fun," "sparkle," "adventure," "sunshine," "sea-inspired."
• •Tell the Story (Subtly and Overtly): Weave in elements of the mother-daughter duo, the inspiration from the sea, and the handcrafted nature of the pieces. This adds authenticity and warmth.
• •Keep it Approachable and Inclusive: Write as if you're talking to a friend. Avoid overly technical jargon. Emphasize that the jewelry is for everyone and can complete any look.
• •Use Sensory and Evocative Descriptions: Appeal to the feeling of the ocean, the vibrancy of colors, and the tactile nature of pearls and gemstones. "Feel the ocean breeze," "a splash of color," "smooth pearls."
• •Stay Visually Consistent with a Conversational Voice: Ensure the tone of the copy matches the bright, colorful, and often relaxed imagery used on the website and social media. Encourage interaction by asking questions and using a friendly, informal closing.

Social Perception

Retailers (via Faire): Retailers perceive Wear Loulu positively, appreciating the product quality, design (eye-catching colors, stones, and clasps), and sell-through. They are seen as providing perfect summer jewelry. General Public/Customers (via Social Media): Engagement on Instagram and TikTok suggests an appreciation for the colorful, beach-inspired aesthetic. The brand is perceived as offering happy, outfit-finishing pieces. There's an emerging perception of being a relatable, small business, especially through TikTok. Community: Involvement in local events like the Concord Carlisle Foundation fundraiser suggests an effort to build a positive local presence. Emerging Brand: Described as new-to-the-scene by Modatrova. This aligns with the TikTok content about trying to get the jewelry biz off the ground.

Copy Examples

• •Instagram Post (Image: Sun-drenched flat lay of colorful pearl and gemstone necklaces): Dive into happy! ✨ Our sea-inspired treasures are here to add that perfect splash of fun to your everyday. Which colorful story will you wear? #WearLoulu #IslandVibes #ColorfulJewelry #HandmadeWithLove
• •TikTok Video (Caption for a quick try-on of a new shell necklace): New shell alert! 🐚 Obsessed is an understatement. Getting major ocean escape vibes with this one! Ready to make your outfits pop? Link in bio! #LouluLooks #BeachJewelry #SummerFun #NewArrival
• •Website Product Description (For a vibrant gemstone necklace): Meet your new sunshine companion! This necklace isn't just an accessory; it's a mood-booster, a conversation-starter, and your go-to for instant outfit joy. Handcrafted with love (and a sprinkle of seaside magic!) by Amylou & Lucy. Go on, add some color to your collection!
• •Email Subject Line (For a new collection launch): Psst... Your Next Favorite Piece Just Arrived! 🤫🌊 Shop Loulu's New Wave!
• •Facebook/Instagram Ad (Carousel showing different ways to style a versatile pearl necklace): From breezy beach days to casual coffee runs, our pearls play along! ✨ Loulu is all about fun, effortless style that tells *your* story. Swipe to see how we're styling our faves and find your perfect piece to make every day a little brighter! #StyleInspo #Pearlfection #LouluFun