Brand Tone

Friendly, personal, and heartfelt. It emphasizes the handmade nature of the products and the direct connection with the designer.

Brand Values

• •Personalization & Uniqueness
• •Quality Craftsmanship
• •Customer Collaboration & Service
• •Joy & Thoughtfulness in Gifting
• •Passion & Creativity

Best Practices

• •Share behind-the-scenes content and stories about the creation process.
• •Emphasize "Handmade" and "Unique": Continuously highlight the handcrafted quality and the personalized, non-mass-produced aspect of the products as a key differentiator.
• •Use a friendly and approachable tone, reflecting the personal connection with Stephanie.
• •Incorporate customer testimonials and stories to build trust and social proof.
• •Maintain consistency in messaging across all platforms to reinforce brand identity.

Social Perception

A small, mom-run business that offers unique, handcrafted items with a personal touch.

Copy Examples

• •"I'm Stephanie..."
• •"Let's make something special together!"
• •"Handmade With Heart"
• •"At Easy Peasy Designs, you're not just ordering a product, you're co-creating with me, Stephanie!"
• •"High Quality Products, Unique Designs, and Excellent Customer Service."