Brand Tone

Sophisticated, witty, and innovative.

Brand Values

• •Quality craftsmanship
• •Innovative design
• •Customer satisfaction
• •Unique style
• •Sophistication

Best Practices

• •Use clear and concise language to convey product information.
• •Incorporate humor and wit sparingly to maintain a sophisticated tone.
• •Highlight the quality and craftsmanship of the eyewear.
• •Emphasize the brand's commitment to innovation and style.
• •Engage with customers on social media using a friendly and approachable voice.

Social Perception

RO OPTIC is perceived as a high-end eyewear brand that is stylish, innovative, and of exceptional quality. It attracts customers who appreciate craftsmanship and are willing to invest in premium products.

Copy Examples

• •"See the world in a new light with RO OPTIC. Our handcrafted eyewear combines timeless design with cutting-edge technology."
• •"Warning: wearing RO OPTIC sunglasses may cause excessive compliments and envious stares."
• •"Life's too short for boring eyewear. Express yourself with RO OPTIC's bold and unique designs."
• •"RO OPTIC: Where style meets substance. Experience the difference of premium eyewear."
• •"Our lenses aren't just for seeing, they're for being seen. Upgrade your look with RO OPTIC."