Brand Tone

Professional and Experienced, Trendy and Fashion-Forward, Customer-Centric and Supportive, Value-Oriented, Efficient and Reliable

Brand Values

• •Quality: Commitment to high-quality sunglasses, premium materials, and meeting U.S. safety standards (UV400, FDA compliance).
• •Fashion Leadership: Staying at the forefront of fashion and continually updating collections with the latest trends.
• •Customer Success: A dedication to helping our B2B customers succeed by providing trendy products, value, and reliable service.
• •Reliability and Trust: Being a trusted name in the eyewear industry for over 30 years.
• •Accessibility: Offering low minimum orders to cater to businesses of all sizes.

Best Practices

• •Always Emphasize Trendiness and Style: Use language that reflects current fashion (e.g., "latest drops," "runway-inspired," "influencer picks") while grounding it in their NYC fashion scene connection.
• •Highlight Quality and Protection: Consistently mention UV400 protection and compliance with safety standards to reinforce trust and value.
• •Maintain a Professional Yet Approachable Voice: As a B2B supplier, professionalism is key, but an approachable tone (e.g., "we're here to help," "your success is our priority") can build stronger client relationships.
• •Clearly State Value Propositions for Businesses: Focus on benefits for retailers, such as competitive pricing, low minimum orders, fast shipping, and the ability to easily update inventory with popular styles.
• •Showcase Experience and Reliability: Subtly weave in their long history and expertise to build confidence and differentiate from newer, less established wholesalers.

Social Perception

As a B2B wholesaler, their direct public perception is less visible than a B2C brand. However, their longevity (over 30 years) and established presence in New York City's fashion wholesale scene suggest a generally positive and reliable reputation within the industry. They are perceived as a knowledgeable supplier that keeps retailers stocked with current sunglass fashions. The emphasis on quality control (UV protection, impact resistance) likely contributes to a perception of trustworthiness among their business clients.

Copy Examples

• •Headline for New Arrivals Email: Stay Ahead of the Sun: NYC's Hottest Wholesale Sunglass Trends Just Dropped! Quality, Style & Unbeatable Value for Your Boutique.
• •Social Media Post (Image of stylish sunglasses): Elevate your inventory with the latest celebrity-inspired shades. Solar Fashions NYC: 30+ years of delivering trend-setting, UV400 protected sunglasses to retailers nationwide. Low MOQs, fast shipping. #WholesaleSunglasses #FashionEyewear #NYCFashion #RetailSuccess
• •Website About Us Snippet: For over three decades, Solar Fashions NYC has been the trusted partner for businesses seeking high-quality, fashion-forward wholesale sunglasses. We combine New York's style pulse with unbeatable value, ensuring your customers get the looks they crave and you get the service you deserve.
• •Product Description Snippet: Meet the 'Manhattan Chic' – our newest cat-eye sensation. Offering 100% UV400 protection and crafted for comfort, these wholesale sunglasses are designed to fly off your shelves. Order your dozen today and give your customers the NYC edge!
• •Call to Action on a Blog Post about Sunglass Trends: Ready to stock these must-have styles? Create your wholesale account with Solar Fashions NYC today and benefit from competitive pricing, low minimums, and fast, reliable shipping. Let's grow your business together!