Brand Tone

Inspirational & Authentic, Appreciative & Positive, Direct & Customer-Focused

Brand Values

• •Authenticity/Self-Expression
• •Individuality & Uniqueness
• •Connection & Shared Vision
• •Environmental Responsibility (Implied)
• •Gratitude, Prosperity, Abundance

Best Practices

• •Focus on "You" and Your Story: Use language that directly addresses the customer and connects the products to their personal journey, personality, and desire for self-expression, as seen in "Have you seen a product that really looks like you?"
• •Incorporate Brand Values: Weave in the core values like authenticity, individuality, quality, and connection into product descriptions, social media captions, and all marketing communications.
• •For instance, highlight the "unique, original and off-trend customizations."
• •Use Storytelling: Share the brand's origin story, the inspiration behind collections, or even customer stories (with permission) to build a deeper connection and reinforce the "free lifestyle" and "personality matters" narrative.
• •Maintain a consistent voice across all platforms to reinforce brand recognition.

Social Perception

The brand perception is largely shaped by their own messaging, which focuses on individuality and lifestyle. Customers perceive the brand as promoting self-expression and unique style.

Copy Examples

• •Have you seen a product that really looks like you?
• •Hoodie Unisex Fleece-lined Freedom
• •To show the world that our personality matters, we create designs that show it.
• •It’s not just a t-shirt; it’s a piece of your free spirit.
• •Join us in celebrating individuality.