Brand Tone

Inspirational, Community-Oriented, and Passionate.

Brand Values

• •Creativity and Inspiration
• •Quality
• •Customer Service and Community
• •Passion for Craft
• •Australian Identity

Best Practices

• •Lead with Inspiration, Not with the Sale: Always frame the content around a creative idea or a finished project. The product is the tool for the art, not just an item for sale.
• •Use Community-Centric Language: Employ words like "we," "together," "our community," and "crafty family" to foster a sense of belonging. Directly ask questions to encourage interaction.
• •Highlight the "Why," Not Just the "What": Instead of just describing a product, explain why it helps—it "captures a memory," "tells a story," or "adds a finishing touch." Connect the product to the emotional value of crafting.
• •Spotlight the Artists: Consistently feature the work and words of the Design Team. Tag them and quote their creative process. This validates the products and reinforces the brand's community and inspirational values.
• •Reinforce Core Values in Every Message: Subtly weave in key value propositions like "Australian-made," "quality materials," and "endless creative possibilities" into different types of copy, from social media posts to product descriptions.

Social Perception

The public perception of 2CraftyAustralia is overwhelmingly positive within the crafting community. Customer feedback often highlights the great quality of the items and good communication from the seller. The brand is frequently mentioned in craft forums and by international artists, indicating it is well-respected and integrated into the global scrapbooking scene. Social media engagement shows a dedicated following of crafters who are actively inspired by the design team's work. The perception is that of a reliable, high-quality supplier that is integral to the creative process for its customers.

Copy Examples

• •Unbox your creativity! ✨ Our new 'Flourishing Vines' chipboard set has just landed. Imagine these delicate pieces woven into your next scrapbook layout or mixed media canvas. Swipe to see how our design team brought them to life! What will you create? #2CraftyChipboard #AussieMade #ScrapbookingIdeas #MixedMediaArt #NewProduct
• •Feeling stuck for ideas? Let's get inspired together! Our latest blog post features a stunning layout by our designer, Elisa, who turned our 'Turkish Lanterns' chipboard into a bohemian dream. Learn her techniques for adding colour and texture to bring your own creations to life. Read more here: [Link to Blog] #2CraftyAustralia #Chipboard #CraftTutorial #MemoryKeeping
• •The heart of every story. Our 'Family Is Everything' chipboard set gives your most cherished memories the perfect title. Made from high-quality, acid-free chipboard, these pieces are ready for your creative touch. Paint them, ink them, or leave them raw for a natural touch. Perfect for layouts, handmade cards, and heritage albums. Dimensions: [x,y,z].
• •A treat for our crafty family! To thank our wonderful community for all your support, we're giving you 15% off all orders for the next 48 hours. It's the perfect time to stock up on your favourite chipboard pieces and start that project you've been dreaming of. Thank you for making our world so creative!
• •From our hands to your craft room. Australian-made laser-cut chipboard to add that perfect finishing touch. Explore endless possibilities for scrapbooking, card making, and mixed media. Pin this for your next project inspiration! #2Crafty #ChipboardIdeas #DIYCrafts #ScrapbookEmbellishments