Brand Tone

Empowering & Supportive, Premium & Quality-Focused, Stylish & Modern, Functional & Comfortable, Aspiring & Confident

Brand Values

• •Empowerment
• •Quality
• •Style
• •Comfort & Functionality
• •Performance

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone characteristics (e.g., empowering, premium, stylish), target audience, and key messaging points. Share this with anyone creating content.
• •Focus on "You" (The Customer): Frame benefits and features around how they empower, support, or enhance the customer's experience and lifestyle.
• •Use Strong, Active Verbs: Employ dynamic language that conveys energy, confidence, and performance (e.g., "elevate," "conquer," "unleash," "power through").
• •Maintain Positivity and Inspiration: Ensure copy is uplifting and motivational, reinforcing the empowering nature of the brand. Avoid overly technical jargon unless clearly explained.
• •Be Consistent Across All Channels: Whether it's website copy, product descriptions, email marketing, or any future social media, ensure the tone remains consistent to build brand recognition and trust. Regularly review content to ensure it aligns with the established voice.

Social Perception

High-quality, stylish, and empowering activewear brand for women.

Copy Examples

• •Headline (Website Banner/Social Media Ad): "Elevate Your Every Move. Discover Bari Active – Where Style Meets Strength." Body: "Crafted for confidence, designed for performance. Our premium activewear moves with you, empowers you, and inspires you to conquer your day. Shop the new collection."
• •Product Description (e.g., Leggings): "Unleash your potential in our signature Empower Leggings. Meticulously designed with our buttery-soft, high-performance fabric, they offer unparalleled comfort and support, whether you're flowing through yoga or powering through your run. Feel the difference, embrace the style."
• •"About Us" Snippet (Social Media Bio): "Bari Active: Empowering women through high-performance, stylish activewear. Designed for comfort, built for confidence. #BariActive #EmpowerYourMovement"
• •Email Subject Line (New Collection Launch): "Be Unstoppable: The Bari Active Spring Collection Has Arrived!" Email Body Preview: "Designed to inspire, engineered to perform. Explore fresh styles and premium fabrics that support your every ambition..."
• •Instagram Caption (Image of women working out): "Strength in style, confidence in comfort. Our latest collection is here to support every lunge, leap, and moment of stillness. What are you conquering today? #BariActiveWomen #ActiveLifestyle #PremiumActivewear"