Brand Tone

aspirational, sophisticated, warm, and appreciative

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Accessible Luxury
• •Sustainability
• •Giving Back/Social Responsibility
• •Customer Connection/Joy

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated yet warm, aspirational but accessible), including "words we use" and "words we avoid." Share this with anyone creating content.
• •Emphasize Storytelling: Weave the brand's origin story, philosophy, and the "why" behind its products into your copy. This naturally brings out the warmth, passion, and values.
• •Focus on "You" (the Customer) and Benefits: While highlighting quality and design, always connect it back to how it benefits the customer – how it makes their space feel, the joy it brings, or the lasting value it offers. Use phrases like "elevate your space" or "bring daily moments of beauty and joy."
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visual aesthetic. House of 9's visuals are elegant and high-quality; the copy should match this level of sophistication while remaining inviting.
• •Engage Authentically: Respond to comments and messages in the established brand tone. On platforms like TikTok, the founder's genuine appreciation shines through – this authenticity is a powerful asset. Continue to foster that personal connection where appropriate.

Social Perception

positive. Customers consistently praise the quality and beauty of the products, often describing them as stunning, timeless, and elegant. The brand is perceived as offering high-end, aesthetically pleasing homewares that elevate a space. There's an appreciation for the brand's story and the founder's passion, particularly visible on platforms like TikTok. The commitment to sustainable packaging and charitable donations likely contributes positively to its image

Copy Examples

• •Elevate your everyday rituals with our European Stone Collection. Meticulously crafted by artisans from the finest Italian marble, this tray is more than a statement piece – it's a timeless invitation to find beauty in daily moments. Imagine it gracing your coffee table, a testament to enduring style and quality that never fades. We believe exquisite design should be part of your story.
• •Introducing a little more warmth and light into your sanctuary. ✨ Our newest scented candle is hand-poured with intention, designed to bring a moment of calm and sophisticated comfort to your home. We’re so grateful for the love you’ve shown our collection, and we can’t wait for this scent to become a cherished part of your space. #Houseof9Home #TimelessLiving #ScentedSanctuary
• •From our hearts to your home. When House of 9 began, it was a dream to create homewares that truly lasted, pieces that felt both luxurious and loved. Seeing our creations in your beautiful spaces brings us endless joy. Thank you for believing in thoughtful design and quality that endures beyond the trends. Discover the stories behind our latest artisan collaborations on the journal.
• •Tired of fleeting trends? At House of 9, we believe in homewares that are as enduring as they are beautiful. Discover our curated collection of European stone decor and artisanal pieces, designed to bring timeless elegance and moments of joy to your home. Crafted with passion, packaged with care. Shop the difference quality makes.
• •Packing up this beautiful order today and feeling so incredibly grateful for every single one of you! 🙏 Knowing our pieces are heading off to become part of your homes is what it's all about. Thank you for choosing timeless, thoughtfully designed homewares. We hope you love it! 💕 #SmallBizLove #Houseof9Home #HomewaresAustralia #TimelessDesign #Gratitude