Brand Tone

Warm, joyful, adventurous, and faith-inspired, with a personal touch.

Brand Values

• •Adventure
• •Comfort
• •Quality
• •Simplicity
• •Style
• •Faith
• •Supporting Small Business
• •Joy & Happiness

Best Practices

• •Use inclusive language, appealing to all children and families.
• •Maintain a positive and uplifting tone, focusing on joy, adventure, and faith.
• •Highlight the quality and comfort of the clothing.
• •Emphasize the brand's small business, mama-owned origins to build trust.
• •Incorporate relevant keywords like 'adventure,' 'comfort,' 'style,' 'faith,' and 'small business' naturally.

Social Perception

Trustworthy, high-quality, joyful brand that supports an active lifestyle and is committed to faith and family.

Copy Examples

• •Ready for mountain memories?
• •Crafted for cozy cuddles and big adventures.
• •Get outside, enjoy the sunshine, climb a mountain, spread happiness!
• •Shop our latest arrivals!
• •From one adventure mama to another, Summit + Nest was born from a love for exploring the great outdoors and cherishing those cozy 'nest' moments at home.