Brand Tone

Positive & Uplifting, Expressive & Individualistic, Approachable & Friendly, Casual & Modern

Brand Values

• •Self-Expression
• •Positivity
• •Creativity
• •Quality
• •Customer Satisfaction
• •Individuality

Best Practices

• •Develop a Tone of Voice Guide: List keywords (e.g., positive, expressive, genuine, friendly, modern), define your audience, and provide "do and don't" examples for language and phrasing.
• •Prioritize "You" over "We": Focus your copy on the customer, their feelings, their aspirations, and how your products help them express themselves (e.g., "Express *your* unique personality" vs. "We sell expressive clothing").
• •Embrace Positivity & Encouragement: Consistently weave in uplifting language and calls to positive action or self-belief, aligning with product messages like "Think Positive" and "Be Kind."
• •Keep it Clear, Concise, and Conversational: Avoid overly formal language or complex jargon. Write as if you're talking to a friend who shares your values for creativity and individuality. Use contractions and approachable phrasing.
• •Ensure Consistency Across All Channels: The tone used on your website (product descriptions, About Us) should match the tone in your social media posts, email newsletters, and any customer service interactions. This builds brand coherence and trust. Review content regularly to ensure alignment.

Social Perception

Limited Visibility, Neutral-to-Positive (Implied), Primarily an E-commerce Entity

Copy Examples

• •Your Vibe. Your Statement. Emote Colfax: Wear what you feel. High-quality threads designed for self-expression and a touch of positivity. Shop the collection and let your tee do the talking!
• •Flip the script on negativity. Our 'Think Positive' tee isn't just soft and comfy – it's a mindset. Wrap yourself in good vibes. Get yours from Emote Colfax today!
• •Unleash your unique spark ✨. At Emote Colfax, we're all about celebrating YOU. What message do you want to wear out loud today? #EmoteColfax #ExpressYourself #PositiveStyle #WearYourStory
• •Be Uniquely You ➡️ New Arrivals at Emote Colfax Are Here!
• •Emote Colfax: More than just clothes, it's a way to wear your heart, your humor, and your hopes. We craft quality gear for creative souls and positive minds. Join us in expressing what makes you, you.