Tono de Marca

Aspirational, Stylish, Feminine, Confident, Trendy, Contemporary, Engaging, Friendly, Slightly Playful, Informative, Direct

Valores de Marca

• •Style & Aesthetics
• •Modernity
• •Femininity
• •Quality (Implied)
• •Self-Expression

Mejores Prácticas

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., Confident, Elegant, Playful, Warm) and, equally important, adjectives that it is *not* (e.g., Exclusive, Overly Formal, Childish). Refer to this chart when creating any content.
• •Know Your Audience: Understand who you're talking to – their aspirations, their language, what resonates with them. The tone should connect with the target demographic in Brazil.
• •Maintain Consistency Across Platforms, Adapt the Formality: While the core tone should remain (e.g., feminine, confident), the level of formality can adapt. TikTok might be more casual and use more slang than a formal website description, but the underlying brand personality should still be recognizable.
• •Use Storytelling (Even in Short Form): Connect with your audience by subtly weaving in narratives or emotions. Instead of just saying 'Red Dress,' try 'Sinta-se poderosa neste vestido vermelho.' (Feel powerful in this red dress.)
• •Create Tone of Voice Guidelines & Review Regularly: Document your brand voice and tone with examples of do's and don'ts. Regularly review content across all channels to ensure it aligns with these guidelines and update them as the brand evolves. This is especially important if multiple people are creating content.

Percepción Social

Driven by visual appeal, trend relevance, and inspiration for styling ideas.

Ejemplos de Copy

• •✨ Desperte a sua confiança com a nossa nova coleção! Peças pensadas para traduzir a sua essência em cada detalhe. Qual look Sofis Mann define o seu mood hoje? Conte pra gente! #SofisMann #NovaColeção #ModaFeminina #EstiloComConfiança
• •Eleve o seu dia a dia com Sofis Mann. Designs modernos, caimento impecável e aquele toque de sofisticação que você merece. Descubra peças versáteis para todas as suas versões. Clique e apaixone-se! ➡️ [Link to Website]
• •Do escritório ao happy hour sem mudar o look? SIM! Nosso vestido [Nome do Vestido] é a prova de que versatilidade e estilo andam juntos. 😉 Qual sua combinação favorita? #SofisMann #LookDoDia #ModaVersatil #TikTokFashion
• •Sofis Mann: Vista a sua melhor versão. Tendências, elegância e conforto para a mulher moderna.
• •💖 Alerta de Tendência: As peças mais desejadas da Sofis Mann estão te esperando!