Brand Tone

Passionate, Enthusiastic, Community-Oriented, Relatable, Aspirational, Edgy (with humor)

Brand Values

• •Passion for Automotive Excellence
• •Quality and Innovation
• •Performance Enhancement
• •Community and Camaraderie
• •Customer Experience/Thrill of the Drive
• •Authenticity

Best Practices

• •Use language that resonates with their passion, knowledge (without being overly technical unless appropriate for the specific content), and excitement for automotive performance.
• •The copy should feel as dynamic as the cars they modify.
• •Focus on the benefits: How does this part make the drive better, the car sound meaner, or the owner feel more connected to their vehicle?
• •Encourage interaction and sharing, reinforcing the lifestyle aspect of the brand.
• •The tone should feel like it’s coming from real car people, for real car people.

Social Perception

Enthusiast-driven brand known for high-quality performance parts, excellent customer support, quick delivery, and a strong online presence within the automotive community. A brand that specializes and fosters a community of passionate car enthusiasts.

Copy Examples

• •Rival Performance: Don't just turn heads, make them spin. #RivalPerformance #FindYourCarsTrueVoice #PerformanceUpgrade
• •Experience the sound of power, the feel of precision, and the art of Rival Performance.
• •It's time to upgrade your attitude.
• •Join us.
• •Forget about stock, you shouldn't settle for mediocrity. He didn't even hesitate, so why should you?