Brand Tone

Authentic/Genuine, Informative/Educational, Enthusiastic/Passionate, Down-to-Earth/Relatable, Direct/No-Nonsense, Community-focused

Brand Values

• •Legitimacy/Authenticity
• •Quality
• •Knowledge Sharing/Education
• •Hard Work/Perseverance
• •Passion for Automobiles
• •Community

Best Practices

• •Speak Like a Knowledgeable Friend: Use language that is approachable and easy to understand for car enthusiasts, but don't dumb it down. Share insights as you would with a fellow car lover in the garage.
• •Emphasize Authenticity and "Legitimacy": Continuously reinforce the idea of doing things the right way, using quality parts/products, and being transparent. Use the word "legit" naturally where appropriate.
• •Focus on Benefits and Solutions: Highlight how products or information will genuinely help the enthusiast (e.g., save time, make a job easier, achieve better results).
• •Keep it Real and Relatable: Acknowledge the struggles and triumphs of car projects. Avoid overly corporate or polished language. Share the passion.
• •Foster Community: Use inclusive language ("LSC family," "we," "us") and encourage interaction. Make followers feel like they are part of the LegitStreetCars journey.

Social Perception

Positive, Merchandise Quality: well-received, Trustworthy Resource, Engaged Community

Copy Examples

• •Tired of wimpy wipes that quit before the grease does? The NEW LSC Heavy-Duty Shop Wipes are here to get the job done right. Dual-textured for serious scrubbing and a smooth finish – because your hands (and your project) deserve legit cleaning. Made in the USA. Grab yours and get back to wrenching.
• •Remember the [Project Car Name] build? From a forgotten wreck to a street machine, we poured our blood, sweat, and gears into it. Now you can wear a piece of the LSC journey. This ain't just a shirt; it's a nod to the passion, the process, and the legit satisfaction of a build done right. Premium quality, because we don't do shortcuts.
• •That dreaded [Car Part] replacement got you spooked? Don't sweat it. In our latest video, Alex breaks down the entire process, step-by-step – no fluff, just legit, practical advice to help you conquer the job in your own garage. Grab your tools, hit play, and let's get wrenching together! #LegitStreetCars #DIYCarRepair
• •Stop playing around with towels that just move water around. The LSC GIGANTIC Drying Towel is exactly what it says – one swipe, and your ride is dry. Seriously absorbent, seriously effective. Because your time is better spent driving, not drying. Get the legit dry, every time.
• •It's more than just cars. It's about the challenge, the late nights in the garage, the smell of grease, and the satisfaction of bringing a machine to life. At LegitStreetCars, we're all about that authentic wrenching life. What are you working on this weekend, LSC fam? #LegitStreetCars #CarCulture #GarageLife