Brand Tone

helpful, solutions-oriented, and professional

Brand Values

• •Problem Solving/Utility
• •Ease of Use
• •Customer Success/Sales Growth
• •Innovation
• •Support (aspired)

Best Practices

• •Focus on Benefits, Not Just Features: Instead of just listing what your app *does*, explain how it *helps* the merchant (e.g., "increase sales," "save time," "protect your brand").
• •Use Clear and Concise Language: Avoid overly technical jargon. Make your descriptions easy for busy store owners to understand quickly.
• •Maintain a Professional and Approachable Demeanor: Be helpful and supportive in your language. Even when addressing technical aspects, keep the tone accessible.
• •Highlight Solutions and Simplicity: Emphasize how your apps solve common e-commerce pain points in an easy-to-implement way.
• •Be Responsive and Empathetic in Customer Interactions: When responding to reviews or support requests (even negative ones), maintain a helpful and understanding tone. This reinforces the brand's commitment to customer success, even when issues arise. Acknowledge feedback and clearly outline steps for resolution.

Social Perception

2-b.io (2B I/O) is generally perceived as a provider of useful and often easy-to-use Shopify apps designed to enhance store functionality and marketing efforts. They are seen as offering tools that can help with branding, sales promotions, and user experience.

Copy Examples

• •Headline: Effortlessly Protect Your Product Images & Boost Trust. Body: Stop image theft and clearly communicate sales with Super Watermarks. Our intuitive app lets you add custom watermarks, badges, and promotional stickers in just a few clicks. Secure your brand and drive conversions today!
• •Headline: Transform Your Storefront for Every Season, Instantly. Body: With Super Effects, captivate your customers with stunning, holiday-themed animations and decorations. No coding needed – just one click to create an engaging shopping experience that boosts traffic and sales all year round.
• •Headline: Your Shopify Store, Now a Powerful Mobile App. Body: Reach your customers wherever they are. Super Mobile Sales Channel by 2B I/O makes it simple to convert your Shopify store into a professional mobile app, enhancing engagement and driving loyalty.
• •Headline: Unlock Your Store’s Potential with Expertly Crafted Shopify Apps. Body: At 2B I/O, we build solutions to help your e-commerce business thrive. From enhancing visual appeal to streamlining sales, our apps are designed for ease of use and impactful results. Explore our suite of tools and elevate your Shopify store.
• •Headline: Drive More Sales with Eye-Catching Product Badges. Body: Highlight new arrivals, special offers, and bestsellers directly on your product images. Super Watermarks makes it easy to add compelling badges that grab attention and encourage purchases. Simple to use, powerful results.