Brand Tone

Confident and Bold, Youthful and Trendy, Aspirational and Empowering, Approachable and Engaging, Results-Oriented

Brand Values

• •Confidence
• •Quality
• •Innovation
• •Inclusivity
• •Community
• •Empowerment
• •Sun Safety (developing)

Best Practices

• •Embrace Youthful Language & Emojis (where appropriate): Use current slang sparingly and relevant emojis to connect with a younger, social-media-savvy audience (especially on platforms like TikTok and Instagram), but ensure it aligns with the specific platform and message.
• •Focus on Empowerment and Confidence: Frame product benefits around how they make the customer *feel* – confident, radiant, empowered, ready to take on the world. Use strong, positive action verbs.
• •Highlight Quality and Luxury, but Keep it Accessible: Talk about "luxurious ingredients" and "premium" feel, but maintain an overall approachable and "for everybody" tone. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Be Bold and Energetic: Use enthusiastic and vibrant language. Convey excitement about the products and the results customers can achieve. Reflect the "audacious vision" in your claims where credible.
• •Foster Community and Engagement: Ask questions, encourage user-generated content, and use inclusive language ("join the community," "we're here with you"). Respond to comments and messages in the established brand voice.

Social Perception

Effective Products, Trendy and Viral, Good Quality, Customer-Focused (generally), Concerns about Misinformation/Safety by some

Copy Examples

• •Instagram Post (Image: Diverse group of friends laughing, glowing tans): Text: "Squad goals = glowing goals ✨ Get that 2bTanned confidence that shines from within. Our magic formulas are here to help you and your crew be the most radiant versions of yourselves. Who’s ready to #GlowUp? #2bTanned #TanningGoals #ConfidenceBoost #Besties"
• •TikTok Video Ad (Fast-paced montage of product application, sun, fun activities, ending with a dramatic tan reveal): Voiceover (upbeat, energetic): "Stop dreaming, start beaming! 🚀 2bTanned is your fast track to the ultimate golden glow. Luxurious feel, unreal results. Tap to shop and unleash your inner sun goddess/god! 😉 #2bTanned #ViralTan #GetYourGlowOn #TanningHacks #SummerVibes"
• •Website Banner (Product focused, e.g., a new gel): Headline: "Revolutionize Your Radiance." Sub-headline: "Discover the 2bTanned difference. Luxurious ingredients, empowering results. For every body, every tone. Your ultimate tan awaits. [Shop Now]"
• •Facebook Ad (Targeting users interested in beauty and self-care): Text: "Feel that 2bTanned effect! ☀️ It’s more than just a tan; it’s a confidence revolution. We’re all about empowering you with high-quality, luxurious tanning solutions that make you look *and* feel amazing. Join the #2bTanned community and find your perfect glow today! Loved by sun lovers for a reason. 😉 #LuxuryTanning #SelfCare #EmpowerYourself #RadiantSkin"
• •Email Subject Line (for a promotion): Subject: "🔥 Your Ultimate Confidence Boost is Calling (Inside!) 🔥" Body Preview: "Hey [Name], ready to be the most tanned, most confident you? Unlock exclusive access to our latest drops and deals..."