Brand Tone

warm, sentimental, and friendly, with an element of playfulness and relatability. Inviting and trustworthy

Brand Values

• •Personal Connection & Thoughtfulness: The core of the brand revolves around creating gifts that foster and represent personal connections. The emphasis is on unique, individualized items that show care and consideration.
• •Celebration of Relationships & Milestones: Leoly positions its products as ideal for celebrating various life events and relationships (family, couples, weddings, babies, Father's Day).
• •Quality & Craftsmanship (Implied): While not explicitly stated, the offering of personalized items suggests a need for attention to detail and a quality end-product to satisfy customers.
• •Joy & Happiness: The act of giving and receiving personalized gifts is inherently linked to positive emotions, which the brand taps into.
• •Family-Oriented: The frequent mention of family members and family-related occasions underscores this value.

Best Practices

• •Develop a Brand Voice and Tone Guide: Clearly document the desired tone (warm, sentimental, friendly, slightly playful) with examples of 'do's and don'ts.' This guide should be shared with anyone creating content.
• •Focus on 'You' and Emotional Language: Address the customer directly and use words that evoke feelings of love, joy, connection, and nostalgia. Highlight the *feeling* the gift will create, not just its features.
• •Tell Stories (Even Short Ones): Frame products within the context of relationships and special moments. Use captions and descriptions to paint a picture of how the gift will be received and cherished. For example, instead of 'Engraved keychain,' try 'Carry a little piece of their love everywhere they go with this beautifully engraved keychain.'
• •Be Authentic and Relatable: Especially on platforms like TikTok, don't be afraid to show the human side of the brand. The 'business mom' content is a good example. This builds trust and makes the brand more approachable.
• •Maintain Consistency Across All Channels: While the specific format might change (e.g., a short TikTok caption vs. a website product description), the underlying warmth, sentimentality, and friendliness should always be present. Regularly review content across platforms to ensure alignment.

Social Perception

Customers perceive the brand positively, highlighting good product quality and reliable shipping. On social media, particularly TikTok, the brand appears to connect with its audience by showcasing relatable content. The general public likely sees Leoly as a provider of sentimental and unique items for special people and occasions.

Copy Examples

• •Facebook/Instagram Post (Image: A personalized photo necklace being worn): Keep your most precious memories close to your heart. ✨ Our personalized photo necklaces are more than just jewelry; they're a reminder of the moments and people that make life beautiful. Who would you gift this to? #Leoly #PersonalizedGifts #HeartfeltKeepsakes #CherishedMoments #MadeWithLove
• •TikTok Video Caption (Video: Quick showcase of different engraved items for Father's Day): Dad deserves the best! 🥰 Surprise him this Father's Day with a gift that's as unique as he is. Engrave a special date, a loving message, or an inside joke! Shop now at leoly.shop! #Vatertag #GeschenkFürPapa #Personalisiert #LeolyShop #DankePapa #BestDad
• •Product Description Snippet (for a custom family-themed doormat): Welcome home, with a touch of pure love! Our personalized family doormat greets your guests with the names that mean the world to you. Crafted with care, it’s the perfect way to celebrate your unique family story, right at your doorstep. A wonderful gift for housewarmings, anniversaries, or just because! #HomeSweetHome #FamilyLove #PersonalizedDecor #Leoly
• •Email Subject Line (for a promotion): 💖 Create a Gift They'll Treasure Forever | Leoly Personalized Wonders (Email Body Snippet): At Leoly, we believe the best gifts come from the heart. That's why we lovingly create personalized treasures that tell your unique story. From sparkling engraved necklaces to custom photo keychains, find the perfect way to say 'you're special'...
• •Instagram Story (Interactive poll with a product image): Which personalized gift says 'I love you' the loudest? 💬 Photo Keychain or Engraved Bracelet? Vote below & find your perfect match at leoly.shop! #LeolyGifts #PersonalTouch #GiftIdeas #SpreadLove