Brand Tone

Aspirational & Luxurious, Natural & Pure, Benefit-Oriented & Reassuring

Brand Values

• •Natural Purity
• •Ethical Practices
• •Efficacy & Results
• •Customer Well-being
• •Luxury/Quality

Best Practices

• •Maintain a consistent tone across all channels, including website copy, product labels, social media, and customer service.
• •Focus on the benefits of natural ingredients and ethical practices in product descriptions.
• •Use aspirational and luxurious language to convey the premium positioning of the brand.
• •Incorporate customer testimonials and reviews to build trust and credibility.
• •Provide clear and concise information about product usage and suitability for all skin types.
• •DO: Highlight natural ingredients and their benefits.
• •DO: Emphasize vegan and cruelty-free formulations.
• •DO: Use language that conveys luxury and quality.
• •DO: Focus on achieving a healthy, radiant glow.
• •DON'T: Use overly technical or scientific jargon.
• •DON'T: Make exaggerated or unsubstantiated claims.
• •DON'T: Use language that is insensitive or exclusionary.
• •DON'T: Neglect customer service interactions as a branding opportunity.

Social Perception

A luxury herbal cosmetic brand that is perceived as natural, ethical, and effective in delivering visible results, such as a healthy and radiant glow.

Copy Examples

• •Experience the luxury of nature with our Rice and Beet Root Face Mist. Infused with natural ingredients, this mist provides instant hydration and a radiant glow, leaving your skin feeling refreshed and rejuvenated.
• •Discover the secret to healthy, glowing skin with our vegan and cruelty-free skincare range. Formulated with the purest natural ingredients, our products deliver visible results while respecting the environment.
• •Indulge in the ultimate skincare ritual with our Luxury Herbal Cosmetic Brand. Our products are meticulously crafted with natural ingredients to nourish and revitalize your skin, revealing a radiant and youthful complexion.
• •Unlock your skin's natural radiance with our chemical-free formulas. Our products are designed to deliver visible results while being gentle and safe for all skin types, ensuring a healthy and glowing complexion.
• •Elevate your skincare routine with our luxury collection of herbal cosmetics. Experience the transformative power of nature as our products work synergistically to hydrate, rejuvenate, and protect your skin, revealing a luminous and flawless glow.