Brand Tone

Trendy and Youthful, Accessible and Value-Oriented, Aspirational (on a budget), Direct and Promotional, Informal and Engaging (on social media)

Brand Values

• •Affordability/Value
• •Variety and Choice
• •Trendiness/Fashion-Forward
• •Accessibility
• •Stated Belief in Quality and Durability (with a caveat)

Best Practices

• •Know Your Audience, Speak Their Language: Consistently use language, references, and a level of formality that resonates with a young, trend-conscious, and budget-aware audience. Use emojis where appropriate on social media but maintain clarity.
• •Emphasize Value and Trendiness: Core messaging should almost always highlight the combination of up-to-date styles and affordable price points. Use phrases like "latest trends," "must-haves," "affordable," "mini prices."
• •Maintain a Positive and Energetic Vibe: Even when addressing potential issues (like returns), the overall tone should remain upbeat, helpful, and solution-oriented. Use enthusiastic language and exclamation points judiciously.
• •Be Direct and Clear in Calls to Action: Use strong, clear calls to action ("Shop Now," "Discover More," "Get the Look") to guide users and encourage immediate engagement, reflecting the fast-paced nature of the brand.
• •Strive for Authenticity (within the fast-fashion context): While aspirational, avoid over-promising on aspects like "ultimate luxury" if it doesn't align with the price point and product reality. Focus on the excitement of accessible trends and self-expression through fashion. Address the stated value of "durability" carefully, perhaps by focusing on "long-lasting style" or care tips, given the fast-fashion context and mixed quality perceptions.

Social Perception

Budget-Friendly Fashion Destination, Hit-or-Miss Quality, Concerns about Customer Service and Logistics, Expanding Physical Presence, Skepticism Regarding "Cheaper than Temu/Shein" Claims

Copy Examples

• •✨ Your Weekly Style Refresh Just Dropped! ✨ Body: New arrivals are HERE! 🔥 From street style staples to night-out glam, find your next obsession at prices you won't believe. Tap to shop the latest trends before they're gone! #NaumyFashion #NewCollection #AffordableStyle
• •Naumy Haul incoming! 🛍️ Body: Get that "new wardrobe feeling" without breaking the bank! 😉 Discover 1000s of must-have pieces online & in-store. What look are you creating this week? Show us! @naumy.france #OOTD #NaumyStyle #FashionForLess
• •Don't Just Follow Trends. Own Them. 💅 Body: From runway vibes to everyday cool, Naumy brings you the hottest styles at prices that make sense. Level up your look today! #Naumy #Trendsetter #StyleOnABudget
• •🎉 PRIX MINI Alert! 🎉 Body: Your faves just got even MORE affordable. 😉 Dive into our Mini Prices section and snag incredible deals on tops, dresses, accessories & more. Limited time only – run, don't walk! #NaumyDeals #Sale #FashionSteals
• •Weekend Ready? We Got You. Body: Brunch date? Movie night? Chilling at home? Whatever your plans, find the perfect outfit at Naumy. Quality styles you'll love, prices you'll adore. Shop now and slay your weekend! ✨ #NaumyWeekend #OOTN #AffordableGlam