Brand Tone

Caring & Empathetic, Informative & Trustworthy, Positive & Encouraging, Community-Oriented, Professional (when discussing science/ingredients)

Brand Values

• •Animal Welfare
• •Natural Solutions
• •Quality & Efficacy
• •Transparency
• •Joy of Movement
• •Customer Trust & Satisfaction

Best Practices

• •Always Prioritize the Pet's Well-being: Every piece of copy should stem from a genuine concern for the dog's health and happiness. Use empathetic language that resonates with loving pet owners.
• •Balance Emotion with Information: While tugging at heartstrings is effective, always back it up with clear, concise information about the product's benefits, ingredients, and how it works. Avoid overly technical jargon unless explaining specific scientific backing in an appropriate context (like a blog or FAQ).
• •Foster a Sense of Community: Encourage interaction, use user-generated content, and speak to your audience as fellow dog lovers. Use inclusive language ("we," "us," "your furry family").
• •Maintain a Positive and Uplifting Voice: Focus on the solutions and positive outcomes (e.g., "renewed mobility," "joyful play") rather than dwelling excessively on the problems (pain, stiffness) without offering hope.
• •Be Authentic and Transparent: Share real stories (with permission) and be honest about what your product can do. If referencing science or veterinary advice, ensure it's accurate and clearly presented. This builds trust, a cornerstone of the TanzTatze brand.

Social Perception

Trusted Supplement Provider, Caring Community, Responsive and Helpful, Focus on Senior/Active Dogs, Positive Results

Copy Examples

• •Headline (Website/Ad): "Give Your Best Friend the Gift of Movement. Discover TanzTatze Active Collagen and See Them Dance Again!"
• •Social Media Post (Instagram - with a picture of a happy dog): "That feeling when the zoomies are back! ❤️ So many of you share stories of renewed energy and playful moments thanks to TanzTatze. It's why we do what we do. What joyful movements has TanzTatze brought back to your furry friend? Share below! #TanzTatze #ActiveCollagen #DogJoy #HealthyJoints"
• •Product Description Snippet: "Crafted with love and backed by science, our natural Active Collagen is designed to nourish your dog's joints from within, supporting their mobility and vitality for more happy tail wags and adventures together."
• •Email Subject Line (to existing customers): "Tail-Wagging News & Tips for Your TanzTatze Pup!"
• •TikTok Video Concept Caption: "Watch [Dog's Name] go from ouchy mornings to parkour afternoons! 🐾 Our Active Collagen is all about bringing back that youthful spring. Link in bio to help your pup feel their best! #TanzTatzeTransformation #DogMobility #HappyDog"