Brand Tone

Nurturing & Encouraging, Community-Focused, Passionate & Enthusiastic, Playful & Fun, Approachable & Friendly

Brand Values

• •Creativity & Self-Expression
• •Learning & Skill Development
• •Community & Connection
• •Inclusivity & Accessibility
• •Joy & Well-being

Best Practices

• •Tailor your language to resonate with specific groups (e.g., playful for kids' classes, more reflective for adult workshops) while maintaining the core encouraging and approachable tone.
• •Foster a sense of community and direct connection by using inclusive pronouns. Talk *with* your audience, not *at* them.
• •Use vivid, positive language that evokes the feeling of creating art. Words like "discover," "explore," "ignite," "vibrant," "joyful," and "inspire" can be powerful.
• •Let your genuine love for art shine through in your writing. If you're excited about what you offer, your audience will be too.
• •Ensure that your website, social media posts, emails, and any printed materials all reflect the same core brand tone and values. Create a simple brand voice guide if needed.

Social Perception

Providers of Quality Art Education, Community Hubs, Sources of Fun and Enrichment, Supportive and Encouraging Environments

Copy Examples

• •Unleash Your Little Picasso! Fun, messy, and magical art adventures await at Brooklyn Art Workshop.
• •Rediscover your creative spark. Our adult workshops are a welcoming space to explore new techniques, connect with fellow art lovers, and simply enjoy the process. No experience? No problem! #BrooklynArt #CreativeCommunity #ArtForEveryone
• •At Brooklyn Art Workshop, we believe everyone has an artist within. We're passionate about providing a nurturing space where creativity flourishes, skills are honed, and a vibrant community of makers is built, one brushstroke at a time.
• •Get Creative! New [Art Form] Workshops Just Dropped at BAW!
• •‘This place is magic!’ - Sarah M. Join our growing family of happy artists and experience the joy of creating. #BrooklynArtWorkshop #StudentLove #ArtJourney