Brand Tone

Informative & Educational, Approachable & Friendly, Trustworthy & Authentic, Inspiring & Aspirational, Enthusiastic & Passionate

Brand Values

• •Health & Wellbeing
• •Natural & Organic
• •Sustainability & Eco-Friendliness
• •Transparency
• •Community
• •Quality

Best Practices

• •Develop a Brand Voice Guide
• •Prioritize Authenticity
• •Focus on "You" (The Customer)
• •Educate, Don't Just Sell
• •Maintain Consistency Across All Channels

Social Perception

Positive but Niche, Health-Conscious & Ethical Choice, Trust in Product Selection, Community-Oriented, Potentially Higher Price Point Expectation

Copy Examples

• •Nourish your body from the inside out with our new line of organic cold-pressed juices. Packed with vitamins and pure, natural goodness – no added sugars, just vibrant flavor. Discover your daily dose of wellness. #NaturalEnergy #OrganicJuice
• •Ready to embrace a more vibrant, healthy you? We make it easy with wholesome foods and natural choices that fit your life. Small steps, big impact. What’s one healthy swap you’re making this week? Share below! #HealthyHabits #LiveNaturally
• •Did you know? Switching to natural cleaning products can reduce your home's chemical load significantly! Our latest blog post breaks down 5 simple swaps for a healthier, happier home. Link in bio! #EcoFriendlyHome #NaturalCleaning
• •It’s #WellnessWednesday! We love hearing from our amazing community. What’s your go-to natural remedy or favorite healthy recipe? Inspire us and others by sharing your tips! #TheNaturalSupermarketFamily #HealthyCommunity
• •Stock up on sunshine! This week, enjoy 15% off all our organic sunscreens. Protect your skin naturally and soak up the goodness, worry-free. Kind to you, kind to the planet. #NaturalSunscreen #OrganicCare #SummerReady