Brand Tone

Conscious and Responsible, Premium and Luxurious, Innovative and Forward-thinking, Supportive and Collaborative, Informative and Expert

Brand Values

• •Sustainability
• •Quality
• •Creativity and Innovation
• •Circularity
• •Responsibility
• •Community/Collaboration

Best Practices

• •Always Lead with Sustainability: Ensure that the message of zero waste, circularity, and responsible sourcing is consistently woven into all communications, even when highlighting luxury or quality.
• •Emphasize Quality and Origin: Consistently mention the high-quality nature of the materials and their Italian luxury heritage to reinforce the premium aspect of the brand.
• •Inspire and Empower Creators: Use language that encourages designers and artisans, highlighting how Zerow.it materials can help them achieve their creative visions responsibly.
• •Be Transparent and Informative: Clearly explain the concept of deadstock and the benefits of using these materials, educating the audience on the positive impact of their choices.
• •Maintain a Sophisticated yet Accessible Voice: The tone should reflect the luxury aspect of the materials but remain approachable and inviting to a broad range of creators, from established designers to small brands and artisans.

Social Perception

Zerow.it is perceived as a reliable and high-quality source for sustainable luxury materials, particularly by designers and artisans. The brand is seen as a pioneer in sustainable fashion, actively contributing to waste reduction and promoting a circular economy. There's an appreciation for their Italian origin and the luxury aspect of the materials offered at more accessible price points due to their deadstock nature. They are viewed as an innovative company leveraging technology (like AI) to advance sustainability in the fashion industry.

Copy Examples

• •Headline: Design the Future of Fashion. Sustainably. Body: Unlock access to exquisite Italian fabrics and leathers, saved from luxury deadstock. Zerow.it empowers you to create without compromise, blending premium quality with a conscious heart. #SustainableLuxury #CircularFashion
• •Headline: Waste Not, Want Everything. Body: Discover a treasure trove of high-end materials looking for a second life. With Zerow.it, your next creation can be both stunning and sustainable. Give purpose to luxury remnants. #ZeroWasteDesign #ItalianFabrics
• •Headline: From Luxury Leftovers to Your Next Masterpiece. Body: Zerow.it brings you the finest Italian textiles and leathers, meticulously sourced from designer deadstock. Fuel your creativity with materials that tell a story of quality and responsibility. #EcoChic #DesignerMaterials
• •Headline: The Art of Circularity. The Beauty of Italian Design. Body: Join a community of forward-thinking creators choosing Zerow.it. We provide the sustainable materials; you bring the vision. Let's redefine fashion, one beautiful piece at a time. #MadeInItaly #SustainableStyle
• •Headline: Craft Consciously. Create Beautifully. Body: Elevate your designs with Zerow.it's curated collection of premium, eco-friendly fabrics and leathers. Because true luxury respects the planet. Explore our latest arrivals. #ConsciousCreation #LuxuryDeadstock