Brand Tone

energetic, refreshing, and supportive

Brand Values

• •Performance and Efficacy: The brand highlights the effectiveness of its cooling sprays in providing instant relief and helping users stay cool and composed.
• •Natural and Clean Ingredients: OtellaCool emphasizes the use of skin-loving, vegan, non-toxic, GMO-free, and gluten-free ingredients.
• •Well-being and Self-Care: The products are positioned as tools to combat heat stress, reduce fatigue, and promote a sense of calm and focus, contributing to overall wellness.
• •Active Lifestyle Support: The brand directly targets individuals with active lifestyles, aiming to help them manage overheating during workouts and daily activities.
• •Convenience: The products are designed to be easy to carry and use, offering on-the-go relief.

Best Practices

• •Emphasize Action and Energy: Use active verbs and an uplifting tone to reflect the brand's support for an active lifestyle.
• •Highlight Refreshment and Relief: Focus on the sensory experience of cooling and the feeling of relief from heat and stress.
• •Maintain a Supportive and Encouraging Voice: Position the brand as a partner in the customer's wellness journey.
• •Clearly Communicate Ingredient Benefits: Be transparent about the natural and skin-friendly aspects of the products.
• •Incorporate User Experiences: Share testimonials and user-generated content to build trust and showcase real-life benefits.

Social Perception

OtellaCool generally receives positive customer reviews, with users praising the products' effectiveness, pleasant scents, and the cooling sensation. Many customers appreciate the value, price, and quality.

Copy Examples

• •Don't let the heat slow you down. Grab your OtellaCool spray for an instant wave of refreshment and keep pushing your limits. #StayCool #PerformanceCare
• •Feel the stress melt away with our Lavender Vanilla cooling mist. A quick spray is all it takes to find your calm in the chaos. #OtellaCalm #Aromatherapy
• •Power through your workout with renewed energy. OtellaCool's Orange Ginger spray offers a revitalizing burst to keep you energized and focused. #ActiveLife #Energize
• •Clean ingredients, powerful cooling. Experience the natural difference with OtellaCool and embrace a fresher, more comfortable you. #VeganSkincare #NaturallyCool
• •Your secret weapon against overheating is here. Compact, effective, and ready for anything – OtellaCool is your go-to for all-day coolness. #HeatRelief #OtellaOnTheGo