Brand Tone

Emotional & Sentimental, Friendly & Approachable, Celebratory & Joyful, Creative & Unique, Promotional but Value-Oriented

Brand Values

• •Personal Connection & Relationships
• •Individuality & Uniqueness
• •Thoughtfulness & Sentimental Value
• •Quality & Craftsmanship
• •Customer Satisfaction

Best Practices

• •Always Emphasize Emotional Connection: Frame product descriptions and social media posts around the feelings the jewelry evokes or the relationships it celebrates. Use words that resonate with love, memory, joy, and connection.
• •Highlight Uniqueness and Personalization: Consistently remind customers that Pakabutis.lt offers items that are not just generic accessories but personalized treasures. Use phrases like "your story," "uniquely yours," "custom-made."
• •Maintain a Friendly and Approachable Voice: When interacting with customers online and in all written communication, use warm, welcoming language. Avoid overly formal or technical jargon.
• •Focus on the "Gift" Aspect: Since this is a strong perception, lean into it. Regularly suggest products for specific occasions or relationships, making the gift-selection process easier and more inspiring for the customer.
• •Use Storytelling (Especially on Social Media): Share customer stories (with permission), create narratives around the inspiration for designs, or illustrate the moment a personalized gift is given or received. This reinforces the sentimental value and makes the brand more relatable.

Social Perception

Positive, Gift-Oriented, Innovative, Reliable, Engaging (especially on visual platforms)

Copy Examples

• •Product: Photo Projection Pendant Copy: Keep your most precious memories close to your heart. ✨ Our unique photo projection pendants let you carry a secret image, revealed only with a touch of light. The most heartfelt gift for the one who means the world to you. #MemoriesKeptForever #UniqueGift #PakabutisLT Tone Focus: Emotional, Unique, Sentimental
• •Product: Engraved Family Tree Necklace Copy: Celebrate the roots that ground you and the branches that grow with you. 🌳 Our beautifully engraved Family Tree necklace is a timeless reminder of the love that connects you all. Personalize it with the names that make your family whole. #FamilyLove #PersonalizedJewelry #GenerationsOfLove Tone Focus: Sentimental, Celebratory, Personal Connection
• •General Brand Post (Instagram Story/Facebook Post): Copy: Looking for a gift that truly speaks from the heart? 🎁 At Pakabutis.lt, we craft more than just jewelry; we create tiny treasures that tell your unique story. Find something special today! #ThoughtfulGifts #PersonalizedTreasures #MadeWithLove Tone Focus: Friendly, Value-Oriented, Creative
• •Product: Birthstone Pendant Copy: Shine bright with a touch of personal magic! ✨ Our stunning birthstone pendants are more than just beautiful – they're a celebration of you and your unique journey. Which gem tells your story? #BirthstoneBeauty #CelebrateYou #UniqueJewelry Tone Focus: Celebratory, Unique, Joyful
• •TikTok Video Concept/Caption: (Video: Shows someone receiving a photo projection pendant, their surprised and emotional reaction when they see the photo.) Caption: Wait for the reaction! 😭❤️ The magic of a hidden memory, brought to life. Tag someone who deserves a gift this special! #PhotoPendant #SurpriseGift #EmotionalMoments #PakabutisLT Tone Focus: Emotional, Creative, Engaging (for TikTok's style)