Brand Tone

Serious and Reverent, Authoritative and Didactic, Sincere and Earnest, Direct and Unambiguous, Traditional

Brand Values

• •Biblical Authority
• •Evangelism and Discipleship
• •Truth and Sound Doctrine
• •Accessibility
• •Spiritual Nourishment
• •Faithfulness

Best Practices

• •Root Everything in Scripture (Implicitly or Explicitly): Ensure the language and messaging are consistent with biblical principles and the organization's theological stance. This builds authority and trust with the target audience.
• •Maintain a Respectful and Reverent Tone: The subject matter is sacred to the audience. Avoid colloquialisms, overly casual language, or humor that could be perceived as diminishing the importance of the topics discussed.
• •Focus on Clarity and Truth: Use direct, unambiguous language to convey theological points and the purpose of the literature. The goal is to enlighten and guide, not to confuse or entertain.
• •Emphasize Hope and Transformation: While maintaining seriousness, ensure the copy also conveys the hope, comfort, and transformative power inherent in the Christian message.
• •Speak Directly to the Needs of Believers and Seekers: Understand the spiritual questions, challenges, and aspirations of the target audience. Address these directly and offer the literature as a solution or aid.

Social Perception

Positive perception among believers aligned with Living Word Literature's theological stance, viewing it as a valuable and trustworthy resource. Neutral to supportive perception from other Christian denominations. Niche perception among the general public, likely seen as a traditional and potentially conservative religious publisher.

Copy Examples

• •Living Word Literature: Unchanging Truth for a Changing World. Explore Resources for Faith and Evangelism.
• •Understand the foundational promise of salvation. This comprehensive study delves into the scriptures, offering clear biblical insights into God's plan for eternal life through Jesus Christ. Essential reading for every believer and seeker of truth.
• •Equip yourself to share the Gospel. Our clear and concise tracts provide a powerful way to present the message of hope and salvation. Order yours today and make an eternal difference.
• •Deepen Your Understanding: New Resources from Living Word Literature
• •At Living Word Literature, we are committed to providing biblically sound resources that affirm the eternal truths of the Christian faith. Our mission is to equip believers and reach the seeking heart with literature that transforms lives through the power of God's Word.