Brand Tone

Direct and Promotional, Informative (Product-Focused), Transactional, Generally Neutral to Informal

Brand Values

• •Affordability/Value
• •Variety/Selection
• •Accessibility
• •Customer Service (Basic)

Best Practices

• •Focus on Value and Savings: Consistently emphasize the discounts, deals, and overall value proposition in product descriptions, headlines, and promotional materials. Use language that highlights savings (e.g., "Save X%," "Limited-Time Offer," "Best Price").
• •Keep it Clear and Direct: Use straightforward language that is easy for customers to understand. Avoid jargon or overly complex sentences. The primary goal is to communicate the product's benefits and the savings offered.
• •Be Informative and Accurate: While the focus is on discounts, ensure product descriptions are accurate and provide essential information to help customers make informed purchasing decisions.
• •Maintain a Consistent Voice Across All Text: Whether it's a product description, an email, or a policy page, the tone should feel familiar. If it's generally informal and promotional, policy pages should still be clear and easy to understand, even if slightly more formal by necessity.
• •Use Action-Oriented Language: Encourage purchases with clear calls to action (e.g., "Shop Now," "Add to Cart," "Discover Deals," "Get Yours Today"). This aligns with the transactional nature of a discount-focused e-commerce store.

Social Perception

As a Discount Retailer: Customers likely perceive the brand primarily as a destination for discounted goods. The name itself sets this expectation. Expectation of Value: The core appeal would be the potential for savings. Neutral to Unknown: Without a strong social media presence or visible customer interaction, the broader social perception is likely neutral or largely unformed. The perception will be heavily influenced by individual customer experiences regarding product quality, shipping, and customer service.

Copy Examples

• •Homepage Banner: Your Corner for Big Savings! Shop amazing deals on electronics, home essentials, and more at Canto de Scontos.
• •Product Ad (General): Why pay more? Get [Product Name] for just [Price]! Quality finds at prices you'll love. Shop Canto de Scontos today!
• •Email Subject Line: 🎉 Hot Deals Alert! Unbeatable prices inside at Canto de Scontos.
• •Category Promotion: Spruce up your space for less! Discover fantastic discounts on all Home & Garden items this week at Canto de Scontos.
• •Call to Action Button: Grab Your Discount! or Shop Smart, Save Big!