Brand Tone

Eco-conscious and Passionate, Handmade and Unique, Friendly and Approachable, Slightly Alternative/Edgy

Brand Values

• •Sustainability
• •Ethical Production
• •Zero Waste Principles
• •Handmade Quality & Uniqueness
• •Passion for Pets and Craft

Best Practices

• •Lead with Sustainability: Always weave in the eco-friendly aspect, whether it's about material sourcing, zero-waste efforts, or the 'doesn't cost the earth' philosophy.
• •Emphasize 'Handmade' and 'Unique': Highlight the individuality of each product due to the nature of upcycled materials.
• •Maintain a Friendly, Slightly Quirky Voice: Use welcoming language. Don't be afraid to use phrases like 'environmentally anxious gang' or incorporate a touch of the alternative/punk influence where appropriate.
• •Be Transparent and Passionate: Share the 'why' behind the brand – the passion for sewing, pets, and the environment. Be open about the materials used and the making process.
• •Keep it 'Pawsitive' and Pet-Centric: While the human values are key, ensure the copy ultimately speaks to the joy and love pet owners have for their animals and their desire to provide them with quality, special items.

Social Perception

Customers perceive the brand positively, emphasizing 'earth friendly' practices and 'unique pieces'. The social media presence reinforces the brand's values and showcases products.

Copy Examples

• •Headline: Spoil Your Pup, Not the Planet. 🌿 Shop Sustainable Style. Body: Your furry friend deserves the best, and so does Mother Earth. At Snoots & Scraps, we handcraft unique pet accessories from upcycled fabrics. Because looking good shouldn't cost the earth. #EcoFriendlyPets #HandmadeWithLove
• •Headline: One-of-a-Kind Gear for Your One-of-a-Kind Bestie. ✨ Body: Tired of mass-produced pet stuff? So are we. Snoots & Scraps offers truly unique, handmade accessories crafted from salvaged textiles. Join the environmentally anxious gang and let your pet's personality shine! #UpcycledPetGear #UniqueAsYourPet
• •Headline: Punk Rock Pups & Planet Lovers Unite! 🤘♻️ Body: Who says eco-friendly has to be boring? Our pet accessories blend alternative style with a deep love for the planet. Handmade from reclaimed materials, each piece is as unique as your furry rebel. #SustainableStyle #PunkRockPets #ZeroWasteDog
• •Headline: From Scraps to Snappy: Pet Fashion with a Conscience. ❤️ Body: We see treasure where others see trash! Snoots & Scraps lovingly transforms pre-loved textiles into gorgeous, durable accessories for your pet. Ethically made, stylishly sustainable. #ReduceReuseRecycle #HandmadePetAccessories #ConsciousConsumer
• •Headline: Give Your Pet a Story to Wear. 🐾 Every Stitch Matters. Body: Each Snoots & Scraps piece isn't just an accessory; it's a new chapter for materials that might have ended in landfill. Handmade with passion and a commitment to zero waste. Dress your pet in gear that feels good, inside and out. #SustainablePets #StoryInEveryStitch #EcoChic