Brand Tone

Friendly and Approachable, Creative and Passionate, Helpful and Encouraging, Whimsical and Cute, Authentic and Personal

Brand Values

• •Creativity and Self-Expression
• •Community and Connection
• •Passion and Dedication
• •Quality
• •Entrepreneurial Spirit
• •Joy and Positivity

Best Practices

• •Create a Simple Brand Voice Guide: Even a one-page document outlining your key tone words (e.g., "Friendly, Whimsical, Authentic, Encouraging, Creative"), core values, and a brief description of your brand personality can be incredibly helpful. Refer to it when writing any copy.
• •Know Your Audience: Understand who you're talking to. Mia's audience appreciates cuteness, creativity, and authenticity. The copy should resonate with their interests and how they communicate.
• •Use Storytelling: Share the "why" behind your art and products. Talk about your inspiration, the creative process, or even little anecdotes. This makes the brand more relatable and memorable, reinforcing authenticity.
• •Be Consistent Across All Platforms: While the format might change (e.g., short captions on TikTok vs. longer descriptions on YouTube), the core tone and values should remain consistent. This builds a cohesive brand experience.
• •Read Your Copy Aloud: This helps you catch awkward phrasing and ensure the tone *sounds* like your brand. Does it sound friendly, whimsical, and authentic when you hear it? If not, revise. This simple step can make a big difference.

Social Perception

Positive and Admired, Talented Illustrator, Inspirational Figure, Trustworthy Seller

Copy Examples

• •✨ Look what just fluttered into the shop! ✨ Our new 'Starry Night Fox' enamel pin is here to add a sprinkle of magic to your day. I had so much fun bringing this little dreamer to life! Hope you love it as much as I do! Link in bio to adopt yours! #miacometina #enamelpin #illustration #cuteart #foxart #creativemagic
• •Hey creative souls! 💕 Ever wondered how to get those dreamy pastel vibes in your Procreate art? In today's video, I'm sharing my favorite tips and a little peek into my process. Grab your iPad, a cozy drink, and let's make some magic together! Let me know in the comments what you'd like to learn next! Shop my brushes & merch: [Link to Etsy/Shop] #arttutorial #procreate #digitalillustration #miacometina #creativecommunity
• •Email Newsletter Subject: A little bit of art magic just for you! ✨ (+ a shop update!) Body Snippet: Ciao [Customer Name], Mia here! Just wanted to send a little sunshine and creativity your way. I’ve been busy in the studio (my happy place!) working on some new whimsical friends, and I can't wait to share them with you soon! In the meantime, explore our latest arrivals and bring a touch of Cometina charm to your world! [Link to Shop]
• •Packing your adorable orders always makes my day! 💖 Each one is sent with so much love. Thank you for supporting my dream! ✨ #smallbusiness #artistlife #packanorderwithme #cuteillustration #miacometina #etsyshop
• •Hi, I'm Mia! An Italian illustrator with a heart full of whimsy and a passion for creating art that sparks joy. Mia Cometina is my little corner of the internet where I share my colorful characters, dreamy landscapes, and the journey of turning imagination into tangible magic. Every illustration, sticker, and pin is crafted with love, hoping to bring a smile to your face. Thanks for being here and sharing this adventure with me!