Brand Tone

Professional and Experienced, Supportive and Empowering, Practical and Action-Oriented, Human-Centric and Value-Driven, Motivational and Aspirational

Brand Values

• •Participant Success
• •Practicality & Real-World Application
• •Humanity in Leadership
• •Partnership and Collaboration
• •Continuous Development & Lifelong Learning
• •Passion & Motivation
• •Clarity and Simplicity

Best Practices

• •Lead with Empathy and Understanding: Always address the specific pain points and challenges of your target audience (e.g., stressed leaders, overwhelmed gastronomy business owners) before presenting solutions. Show you understand their world.
• •Emphasize Practicality and Actionability: Use strong verbs and clear, concise language. Focus on how your services provide tangible, implementable solutions rather than just theoretical knowledge. Avoid jargon where possible, or explain it clearly.
• •Consistently Highlight Participant Success: Frame your services around the benefits and successful outcomes for the client. Use phrases like "Your success is our goal," "We help you achieve," "Transform your..."
• •Maintain a Professional yet Approachable Voice: While showcasing expertise and experience (like Kay Rätzer's background), ensure the language is welcoming and encouraging, not intimidating. The "human-centric" value should shine through.
• •Infuse Values into Messaging: Subtly weave in core values like "Haltung, Herz und Hand" (attitude, heart, and hand), appreciation, and partnership into your copy. This reinforces brand identity and attracts clients who share similar principles. Ensure all content aligns with the vision of fostering better leadership and thriving businesses.

Social Perception

As a Specialized Educator/Consultancy, Founder-Driven, Positive but Limited Public Feedback, Clarity of Offering

Copy Examples

• •Headline: Stop Managing, Start Leading. Discover the Human-Centric Approach to Business Success with Rizzo Academy. Body: Tired of team turnover and burnout? Kay Rätzer, with 30 years of in-the-trenches experience, guides you to build a motivated, high-performing team. Practical strategies, real results. Your success is our mission. Book your free initial consultation today!
• •Headline: Your Gastronomy Business Deserves to Thrive. We Provide the Recipe for Leadership Success. Body: Juggling daily operations, staff challenges, and customer expectations? Rizzo Academy offers tailored coaching and digital tools designed for the unique pressures of the hospitality world. Let's transform your leadership and your business, together.
• •Headline: Unlock Your Team's Full Potential. Values-Driven Leadership Starts Here. Body: Imagine a workplace where appreciation is lived, not just spoken. Rizzo Academy empowers you with actionable insights and proven methods to foster a culture of clarity, motivation, and shared success. Invest in leadership with heart and hand.
• •Headline: From Daily Grind to Lasting Impact: Practical Business Coaching That Delivers. Body: No abstract theories, just effective, real-world solutions. Our digital learning portal and personalized coaching sessions are packed with business hacks and strategies you can implement immediately. Let Rizzo Academy be your partner in sustainable growth.
• •Headline: Simplify Training, Amplify Results. Empower Your Team with Rizzo Academy's Digital Learning Platform. Body: Streamline your onboarding and ongoing staff development with our easy-to-use, accessible training videos and modules. Communicate your company values and processes clearly, saving time and ensuring your team is confident and capable. Build a stronger team, effortlessly.