Brand Tone

Professional and Competent, Supportive and User-Friendly, Efficient and Modern, Secure and Trustworthy

Brand Values

• •Efficiency: Streamlining accounting processes, automation, and saving time for businesses are core messages.
• •User-Centricity: Designing a system that is easy to use, especially for SMEs and those new to accounting software.
• •Integration and Connectivity: Emphasizing the ability to connect with webshops, banks, and other business tools.
• •Compliance and Security: Keeping users up-to-date with local regulations (like the Danish Bookkeeping Act) and ensuring data security.
• •Comprehensive Solutions: Positioning Xena not just as an accounting program but as a broader business system or 'business hub' with CRM and inventory management features.

Best Practices

• •Stay Solution-Oriented: Always focus on how Xena solves a problem or makes a task easier for the business owner or accountant. Use clear, direct language that highlights benefits.
• •Emphasize Expertise and Reliability: Casually mention compliance with Danish regulations, data security features, and the backing of EG to build trust. Avoid overly casual or slangy language.
• •Be Clear and Concise: Business owners are busy. Get straight to the point. Avoid jargon where possible, or explain it if necessary (though the primary audience is Danish businesses, who would understand accounting terms in Danish).
• •Maintain a Supportive Undercurrent: Even in technical descriptions, ensure the language feels approachable and helpful. Phrases like 'We make it easy to...' or 'Stay in control with...' can achieve this.
• •Show, Don't Just Tell (with a focus on efficiency): Instead of saying 'we are efficient,' describe features that *result* in efficiency, e.g., 'Automate invoice reconciliation and save hours each month.' Use active voice.

Social Perception

Reliable Accounting Solution, Good for Beginners/SMEs, Part of a Larger, Reputable Tech Company (EG), Focused on the Danish Market

Copy Examples

• •Headline for a Web Ad: "Simplify Your Danish Bookkeeping. Xena: Smart, Secure Accounting for Your Growing Business."
• •Email Subject Line: "Focus on Your Business, Not Your Bookkeeping – Discover Xena."
• •Website Banner Text: "Automate Your Finances. Integrate Your Tools. Comply with Ease. EG Xena – Your Business Hub."
• •Social Media Post (if they had one, for LinkedIn): "Is your current accounting software keeping up with the new Danish Bookkeeping Act? EG Xena ensures you're always compliant and efficient. Learn more about our seamless solutions. #Regnskab #ERP #Bogføring #Xena"
• •Value Proposition Snippet: "With EG Xena, you get more than just an accounting program; you gain a reliable partner dedicated to streamlining your financial administration, ensuring security, and helping your Danish business thrive."