Brand Tone

Aspirational & Stylish, Accessible & Value-Oriented, Informative & Direct, Customer-Centric, Trendy & Modern

Brand Values

• •Quality
• •Style & Fashion
• •Affordability/Value
• •Customer Satisfaction
• •Innovation
• •Versatility

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., "Stylish," "Accessible," "Innovative," "Friendly"), common phrases, and things to avoid. Share this with anyone creating content.
• •Focus on "Style Meets Value": Consistently weave in the message that customers get both fashionable, modern eyewear and good quality at a reasonable price point. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Use Aspirational Yet Relatable Language: While showcasing style, ensure the language remains approachable and not exclusive. Highlight how the eyewear fits into everyday life and enhances personal expression.
• •Be Benefit-Oriented: Instead of just listing features (e.g., "TR90 material"), explain the benefit ("lightweight TR90 for all-day comfort without pressure").
• •Maintain Visual and Textual Harmony: Ensure the copy on social media and the website complements the visual style. If images are trendy and modern, the copy should reflect that energy while staying true to the core values of quality and accessibility.

Social Perception

Positive Association with Value, Emerging Brand Awareness, Product-Focused Perception, Seen as a Provider of Variety, Reliant on E-commerce Platforms

Copy Examples

• •Headline: See More. Style More. Spend Less. Body: "Why choose between perfect vision and standout style? At Knight Horse Eyewear, we bring you high-quality frames that look as good as they feel, all without the premium price. Discover your next favorite pair today and express your unique view."
• •Instagram Caption: "Your vision. Your statement. 🚀 Knight Horse Eyewear is designed for the trendsetters, the innovators, the uniquely you. Crafted with cutting-edge materials and an eye for style. #KnightHorseEyewear #ElevateYourStyle #VisionaryFashion"
• •Product Description Snippet: "Engineered for all-day comfort and lasting durability, our [Product Name] frames are made from lightweight, premium TR90. Experience the perfect blend of innovative design and everyday practicality. Because your eyes deserve the best."
• •Facebook Ad Copy: "Tired of compromising on quality or style for your eyewear? Knight Horse offers the perfect frame for every face and every budget. From classic looks to the latest trends, find your perfect match and enjoy clear vision with a touch of flair. Shop our new collection now! #KnightHorse #AffordableLuxury #EyewearForAll"
• •Website "About Us" Excerpt: "We're not just selling glasses; we're crafting experiences. Knight Horse was born from a passion for making top-tier, fashionable eyewear accessible to everyone. Join our family and see the world through a lens of style, quality, and confidence."