Brand Tone

Warm, Friendly, Caring, Nurturing, Playful, Cute, Trustworthy & Reassuring

Brand Values

• •Family & Connection
• •Comfort & Practicality
• •Care & Well-being
• •Quality & Trust
• •Integrity & Transparency

Best Practices

• •Embrace "Nest" & "Owl" Symbolism: Consistently use imagery and language that evokes warmth, protection, wisdom (owls), and the comfort of a nest. This is already strong with "Ninho Coruja."
• •Speak Parent-to-Parent: Use empathetic and understanding language. Acknowledge the joys and challenges of parenthood. Keep the tone relatable and supportive.
• •Prioritize Visual Storytelling: Continue using high-quality, heartwarming images and videos of products in use, featuring happy babies and families. Ensure visuals are bright, soft, and inviting.
• •Maintain a Gentle & Positive Vocabulary: Use words like "cozy," "gentle," "cherish," "joy," "snuggle," "care," and "love." Avoid overly technical or harsh language. Even when discussing practicalities, frame them with a caring overtone.
• •Engage with Warmth: Respond to comments and messages with the same friendly, caring, and slightly playful tone used in posts. Personalize interactions where possible to build community and reinforce the "family" value.

Social Perception

Positive & Engaging, Associated with Cuteness and Babies, Seen as a Go-To for Baby Needs, Trustworthy

Copy Examples

• •Snuggle up your little owlet in pure comfort! 🦉 Our new organic cotton one-pieces are as soft as a dream and perfect for those precious first cuddles. Welcome your baby to the coziest nest. #NinhoCoruja #BabyLove #OrganicBabyClothes #NewbornEssentials #WarmAndCozy
• •Sparkle in Their Eyes, Joy in Their Hearts! ✨ Discover toys that inspire giggles and growth at Ninho Coruja. Shop our playful collection and watch your little one's imagination take flight! #PlaytimeJoy #EducationalToys #HappyKids #NinhoCorujaFun
• •Mama Bird, We're Here For You! 💖 Preparing your nest? Ninho Coruja has all the essentials to make your journey into motherhood smoother and more comfortable. From supportive pillows to practical bags, we’ve got you covered with care. #MomToBe #MaternityComfort #NinhoCorujaCares
• •Building your family's cozy nest? 🏡 From the softest baby blankets to adorable outfits and playful toys, Loja Ninho Coruja is your home for all things baby and child. We deliver comfort and style right to your door, all over Brazil! Visit our little corner of tenderness today. [Link] #NinhoCoruja #BabyEssentials #KidsFashionBrazil #ShopOnline
• •Meet your little one's new best feathered friend! This adorable plush owl isn't just cuddly; it's made with love and the safest materials, ready for endless hugs and adventures. Perfect for naptime comfort and imaginative play from their very own Ninho Coruja (Owl's Nest)! #PlushToy #BabyGift #CuddleBuddy #SafeAndSoft