Brand Tone

IT Services: Professional, knowledgeable, reliable, customer-centric, and reassuring. DriveGo Product (especially on TikTok): More informal, enthusiastic, trendy, and benefit-driven.

Brand Values

• •Innovation
• •Quality
• •Customer Focus
• •Integrity
• •Collaboration
• •Problem-solving
• •Modernization/Enhancement
• •Accessibility
• •Customer Satisfaction

Best Practices

• •Define a Core Brand Voice with Adaptable Registers: Establish a primary brand voice (e.g., "Expertly Simple"). Then, define how this voice adapts for different segments (B2B IT vs. B2C DriveGo) and platforms (professional LinkedIn vs. casual TikTok) while retaining core characteristics like clarity and helpfulness.
• •Create Platform-Specific Guidelines: While maintaining the core voice, develop specific tonal guidelines for each communication channel. For instance, TikTok for DriveGo can be more playful and use trending audio, while IT service communications on LinkedIn should be more formal and value-proposition focused.
• •Segment Audiences in Communications: When possible, segment email lists and ad targeting to deliver messages in the most appropriate tone for that specific audience (e.g., IT decision-makers vs. general car owners).
• •Train All Content Creators: Ensure anyone creating content (marketing team, social media managers, sales) understands the brand's overall voice and the nuances for different products and platforms. Regular reviews and feedback sessions can help.
• •Use a Consistent Visual Identity Where Possible: While the tone might adapt, try to maintain some visual consistency (e.g., logo usage, core color palette variations) across all platforms to tie the different aspects of the brand together, even if the product-specific marketing for DriveGo uses more vibrant or trendy visuals. This helps reinforce that Intertech Hamburg is the parent brand.

Social Perception

IT Services: Difficult to gauge due to a lack of readily available public reviews or extensive media mentions. DriveGo Product: Mixed perception. Some potential customers are intrigued by the functionality and convenience, while others raise concerns about safety, distraction, or see it as unnecessary.

Copy Examples

• •Intertech Hamburg: Simplifying your digital world. From robust IT solutions that empower your business to innovative gadgets like DriveGo that upgrade your journey. We make tech work for you. #ITsolutions #CarTech #Hamburg
• •Is your IT infrastructure holding your business back? Intertech Hamburg delivers tailored IT support, cybersecurity, and cloud solutions that drive efficiency and growth. Let's make your IT simple and powerful. Schedule your free consultation today.
• •Stuck with an outdated car system? 😩 Wirelessly stream Netflix, use CarPlay & Android Auto with DriveGo! 🚀 Easy setup, epic entertainment. Tap to shop & upgrade your ride! #DriveGo #CarGadget #RoadTripReady #SmartCar
• •The Future is Wireless: How seamless connectivity, from your office network to your in-car experience with DriveGo, is changing the way we interact with technology. Discover the benefits of cutting the cords with Intertech Hamburg.
• •At Intertech Hamburg, we're passionate about two things: innovative technology and happy customers. Whether we're streamlining your business IT or enhancing your drive with DriveGo, your experience is our priority. How can we help you today?