Brand Tone

Youthful & Trendy, Approachable & Friendly, Aspirational yet Attainable, Positive & Empowering

Brand Values

• •Style & Trend-Consciousness
• •Affordability
• •Customer Confidence
• •Quality (as stated)
• •Community Engagement

Best Practices

• •Know Your Audience: Always write with your target demographic (youthful, fashion-conscious individuals) in mind. Use language, references, and emojis they connect with.
• •Develop a Style Guide: Create a simple document outlining your brand's voice – key adjectives (e.g., playful, confident, friendly, trendy), preferred slang or phrases (and what to avoid), and grammar/punctuation preferences.
• •Be Consistent Across Platforms: While the format might change (e.g., TikTok vs. email), the core personality and tone of Rain of May should remain recognizable. A customer should feel they are interacting with the same brand everywhere.
• •Use Engaging & Positive Language: Focus on words that evoke excitement, confidence, and fun. Phrases like 'obsessed,' 'crushing on,' 'must-have,' 'glow up,' and positive affirmations can work well.
• •Incorporate Visual Storytelling Cues: Let your visuals (bright, trendy photos/videos) inspire your copy. The text should complement and enhance the mood set by the imagery, creating a cohesive brand experience.

Social Perception

Fashionable & Cute, Good Value (Implied), Responsive (on social media), Visually Appealing

Copy Examples

• •Instagram Post (New Arrival): 'Stop scrolling! ✋ Your new fave dress just dropped. ✨ The 'Sunset Dreamer Maxi' is here to make all your golden hour moments magical. Tap to shop before she's gone! 😉 #RainOfMay #NewArrival #DressObsessed #SummerStyle'
• •Email Subject Line (Sale): '🎉 TREAT YOURSELF! 🎉 Up to 50% OFF is ON! Don't miss out, babe!'
• •TikTok Video Caption (Styling Tip): '3 ways to rock our 'City Sleek Blazer' like a total boss! 🔥 Which look is your vibe? 👇 #RainOfMayStyle #OutfitInspo #BlazerLook #FashionHacks'
• •Product Description Snippet (for a playful top): 'Meet your closet's new BFF! This top isn't just cute, it's a whole mood. Perfect for brunch dates, park hangs, or just feelin' fabulous. Get ready for the compliments! 💖'
• •Facebook Ad Headline: 'Level Up Your Look! ✨ Shop the Freshest Styles at Rain of May. Affordable & Oh-So-Chic!'