Brand Tone

Empowering, playful, creative, and bold.

Brand Values

• •Self-Expression: Empowering women to embrace their individuality. Every accessory should tell a story, your story.
• •Creativity & Customization: Innovative mix-and-match charms. Each pair is a canvas, and our charms are the brushstrokes.
• •Boldness & Originality: For the Bold & Original. Dare to stand out.
• •Confidence: Where creativity meets confidence.
• •Meaningful Accessories: Creating accessories that aren't just beautiful but also meaningful.
• •Community: We're more than just a brand, we're a community of creators, dreamers, and style enthusiasts.

Best Practices

• •Use words like 'unique,' 'original,' 'personalize,' and 'custom'.
• •Ask engaging questions in your copy.
• •Be assertive (but friendly) and enthusiastic about the product's potential for self-expression.
• •Foster a sense of community, using inclusive language.
• •Highlight the vibrant and bold nature of the brand in all communications.

Social Perception

Fun, creative, and empowering enabler of personal style.

Copy Examples

• •Why settle for the ordinary when you can create something extraordinary?
• •Let's see what you'll create.
• •Unleash your inner artist with our customizable sunglasses!
• •Express yourself, one charm at a time.
• •Dare to be different. Design your story.