Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Playful and Humorous, Caring and Supportive, Empowering (for "Dog Moms")

Brand Values

• •Love for Dogs
• •Community
• •Giving Back/Animal Welfare
• •Quality
• •Supporting Small Business/Woman-Owned
• •Celebrating the Human-Animal Bond

Best Practices

• •Know Your "Who": Always write with your ideal customer in mind – the passionate, caring "dog mom" who likely has a sense of humor and values community and animal welfare. Use language and references that resonate with her.
• •Embrace Emojis and Enthusiasm: Don't be afraid to use emojis (🐾, ❤️, ✨, 😂) appropriately to convey playfulness and passion, especially on social media. Let genuine enthusiasm for dogs and your products shine through.
• •Tell Stories, Don't Just Sell: Share stories about rescued dogs, the impact of donations, or relatable everyday moments of dog ownership. This builds emotional connection and reinforces brand values beyond just the products.
• •Be Consistent Across Channels: Whether it's an Instagram caption, a product description on Etsy, or an email newsletter, ensure the core tone (friendly, passionate, playful, caring) remains recognizable. Adapt the style slightly for the platform, but not the personality.
• •Engage Authentically: When responding to comments or messages, maintain the brand's friendly and approachable tone. Show genuine appreciation for your community and be open to conversations, reinforcing the caring and community-focused values.

Social Perception

Positive, Engaged Community (small but growing), Seen as Supportive of Animal Welfare, Fun and Relatable

Copy Examples

• •Instagram Post (New T-shirt): "Warning: may cause spontaneous smiles and tail wags! 😍 Our new 'Pawsitive Vibes Only' tee is here to spread the puppy love. Super soft, ultra-comfy, and a little bit sassy – just like your furry best friend! Plus, every purchase helps a shelter pup find their forever home. Shop link in bio! #MuttyPrints #DogMomLife #RescueDogLove #NewCollection"
• •Facebook Ad (General Brand Awareness): "Being a dog mom isn't just a title, it's a whole vibe! ✨ At Mutty Prints, we get it. That's why we create fun, stylish gear that celebrates your fur-baby obsession. From cozy tees to cute accessories, wear your heart on your sleeve (literally!). Join our pack and help us give back to animal shelters with every order! 👉 Shop Now: muttyprints.com #DogLover #AnimalWelfare #ShopSmallSupportBig"
• •TikTok Video Caption (Humorous/Relatable): "My dog's daily agenda: 1. Nap. 2. Demand snacks. 3. Look adorable. 4. Repeat. 🤷‍♀️ Sound familiar? Our 'Fueled by Coffee & Dog Cuddles' mug is for YOU. Grab yours and let's embrace the beautifully chaotic life of a dog parent! #DogLife #MuttyPrints #FunnyDog #DogParents #MustHave"
• •Email Newsletter (Shelter Spotlight): "Meet the heroes at [Shelter Name]! ❤️ This month, your Mutty Prints purchases are directly supporting their incredible work in giving deserving dogs a second chance. Read their story on our blog and see how, together, we're making a difference, one paw at a time. P.S. Check out our 'Adopt Don't Shop' collection – it’s more than a statement, it’s a promise. [Link to Blog] [Link to Collection] #SupportShelters #MakeADifference #MuttyPrintsCommunity"
• •Product Description (Hat): "Bad hair day? Dog park calling? Coffee run? We've got you covered! Our 'My Dog Thinks I'm Cool' cap is the perfect accessory for every adventure with your four-legged sidekick. Minimalist design, maximum dog mom pride. Oh, and did we mention a portion of your purchase helps dogs in need? Win-win! 😉 #DogMomStyle #MuttyPrints #HatGoals #ShopForACause"