Brand Tone

Quality-Conscious, Craft-Oriented, Customer-Centric & Trustworthy, Timeless Elegance, Authentic, Detail-Oriented

Brand Values

• •Quality Craftsmanship
• •Timeless Elegance
• •Customer Satisfaction
• •Authenticity
• •Attention to Detail

Best Practices

• •Prioritize 'Quality' and 'Craftsmanship': Consistently use terms that evoke durability, skill, and premium materials (e.g., 'genuine leather,' 'handcrafted,' 'meticulously designed,' 'enduring').
• •Be Authentic and Transparent: Clearly communicate product materials and the unique aspects of handcrafted items.
• •Showcase Durability: Emphasize the 'Buy It For Life' philosophy and the longevity of the products.
• •Focus on Customer Satisfaction: Highlight the 14-day satisfaction guarantee, return policy, and responsive customer service.
• •Use Visuals that Match the Tone: Ensure all images and videos on the site reflect the quality, elegance, and craftsmanship of the products.

Social Perception

Positive product regard, trusted for quality, appreciation for aesthetics

Copy Examples

• •Experience the unmatched quality of our 100% genuine cowhide leather belts, meticulously handcrafted for enduring style and durability.
• •Each Atelier Alain wallet is a testament to timeless elegance, designed with meticulous attention to detail and built to last a lifetime.
• •Discover the perfect gift: our exclusively packaged leather goods, crafted from the finest materials and backed by our satisfaction guarantee.
• •Invest in a piece that lasts: our 'Buy It For Life' philosophy ensures that every Atelier Alain product is a durable and stylish companion for years to come.
• •At Atelier Alain, we blend traditional craftsmanship with modern design, creating leather goods that are both functional and exquisitely beautiful.