Brand Tone

Luxurious & Exclusive, Sophisticated & Elegant, Curated & Discerning, Aspirational & Fashion-Forward, Service-Oriented & Personal

Brand Values

• •Quality & Craftsmanship
• •Exclusivity & Rarity
• •Luxury & Prestige
• •Style & Sophistication
• •Exceptional Customer Experience
• •Celebration of Design

Best Practices

• •Use Elevated & Evocative Language: Employ sophisticated vocabulary that reflects luxury and exclusivity (e.g., "curated," "bespoke," "artisanal," "masterpiece," "unparalleled," "discerning"). Avoid overly casual slang or colloquialisms.
• •Focus on Exclusivity and Uniqueness: Highlight what makes the products or the boutique special – limited editions, "first to Houston" designers, rare finds, and the "artistry" or "craftsmanship" involved.
• •Maintain Visual & Textual Harmony: Ensure the copy complements the high-quality, polished imagery used on social media and the website. The tone should feel aspirational and aligned with a luxury lifestyle.
• •Emphasize Bespoke Service & Experience: Weave in mentions of personalized service, styling consultations, and the overall luxurious shopping environment of The Post Oak Hotel to reinforce value beyond just the products.
• •Develop a Brand Lexicon: Create a list of preferred (and avoided) words and phrases that align with the brand's luxurious, sophisticated, and curated identity. Consistently refer to this lexicon when crafting any communication.

Social Perception

High-End Destination, Source for Luxury Goods, Elite & Prestigious, Fashion Authority

Copy Examples

• •Elegance redefined. Discover the latest masterpiece from [Designer Name], now gracing the collection at 29 North. An embodiment of artistry and modern sophistication, available exclusively for those who seek the exceptional. #29North #PostOakHotel #LuxuryFashion #DesignerWear #HoustonStyle #Exclusive
• •Adorn your moments with unparalleled brilliance. The curated fine jewelry collection at 29 North features breathtaking designs from [Brand 1] and timeless investments from [Brand 2]. Experience the art of fine craftsmanship, in-store at The Post Oak Hotel. [Link to online jewelry section] #FineJewelry #LuxuryAccessories #HoustonShopping #PostOakLuxury #Cartier #DesignerJewelry
• •29 North: Where global luxury meets curated Texan style. Explore a handpicked selection of the world's most coveted designers and unique artisanal treasures. Your journey into exceptional style begins here. [Shop Now Button]
• •Dear [Customer Name], Step into a realm of curated luxury at 29 North, nestled within The Post Oak Hotel. Discover an unparalleled selection of designer apparel, fine jewelry, and unique accessories, personally selected for the discerning collector. Our stylists are on hand to provide a bespoke shopping experience tailored to you. We invite you to explore our latest arrivals. [Explore a specific collection/designer link]
• •Elevate Your Style. Join us at 29 North for a personalized consultation with our expert stylists. Discover pieces that speak to your individuality from our exclusive collections. An homage to the history of couture, reimagined for you. [Link to book appointment or learn more] #PersonalStyling #LuxuryRetail #HoustonEvents #29NorthExperience #BespokeService