Brand Tone

Conscious & Ethical, Premium & Quality-Focused, Minimalist & Sophisticated, Transparent, Informative & Appreciative of Craft

Brand Values

• •Sustainability
• •Quality & Durability
• •Ethical Practices
• •Transparency
• •Timeless Design
• •Craftsmanship

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, an agreed-upon vocabulary (words to use/avoid), and core messaging points. This ensures everyone writing for the brand is aligned.
• •Prioritize Value-Driven Language: Consistently weave in terms related to sustainability, quality, ethics, and timelessness. For "Selvedge," this means highlighting "organic," "durable," "ethically made," "conscious," and "timeless."
• •Maintain a Sophisticated yet Accessible Tone: The language should reflect the premium nature of the products but remain clear, concise, and understandable to the target audience. Avoid overly technical jargon unless explaining specific benefits (like "selvedge" construction if they were selling denim).
• •Focus on "Slow Fashion" Benefits: Emphasize the longevity, versatility, and enduring style of the products as an antidote to trend-driven consumption. Highlight the investment aspect of purchasing quality pieces.
• •Be Authentic and Transparent: If transparency is a core value, let this shine through in the copy. Explain material sourcing, production processes, or ethical commitments in a straightforward and honest way. Avoid greenwashing or making unsubstantiated claims.

Social Perception

Likely seen as thoughtful, responsible, and offering better long-term value compared to fast fashion brands. Customers interested in selvedge and organic clothing typically value authenticity, craftsmanship, and sustainability. They are often willing to invest more in garments that align with these values. The perception is generally that these products are made to last, have a story, and are a more conscious consumer choice.

Copy Examples

• •Crafted for Life. Discover our collection of premium organic essentials, designed to endure in style and substance.
• •The Essential Tee, perfected. Made from 100% GOTS-certified organic cotton, this t-shirt offers unparalleled softness and a timeless fit. Ethically produced and built to last, it's a cornerstone for a conscious wardrobe.
• •At Selvedge, we believe in clothing with a conscience. That's why we meticulously source the finest organic materials and partner with ethical factories to bring you premium essentials that feel good, and do good.
• •Embrace enduring style. Our organic sweatshirts are designed for comfort and longevity, weaving together quality craftsmanship and sustainable practices. #Selvedge #OrganicEssentials #SlowFashion #TimelessStyle
• •Invest in Quality: Introducing the Selvedge Core Collection.