Brand Tone

Aspirational, Trendy, & Friendly

Brand Values

• •Empowerment
• •Confidence & Beauty
• •Style & Trend-Consciousness
• •Quality
• •Affordability
• •Customer Satisfaction
• •Personal Expression

Best Practices

• •Develop a Tone of Voice Guide: Create a simple document outlining key tone characteristics (e.g., Aspirational, Empowering, Friendly, Trendy, Positive), with examples of "do's and don'ts." Share this with anyone creating content.
• •Focus on "Her" Story: Center the copy around the customer – her aspirations, her desire to express herself, and how Valvalvoom helps her achieve that. Use "you" and "your" frequently to make it personal.
• •Incorporate Value Keywords: Naturally weave in words and phrases from the brand values (e.g., "empower," "confident," "stylish," "latest trends," "personal style," "affordable quality") into product descriptions, social media, and ads.
• •Maintain Positivity and Enthusiasm: Ensure the language is generally upbeat, optimistic, and conveys excitement for fashion and the customer's journey with the brand. Avoid overly technical or bland descriptions.
• •Consistency Across Platforms, with Nuance: While the core tone should remain consistent, adapt the style slightly for each platform. For example, Instagram and TikTok can be more informal and use more emojis, while email and website copy might be slightly more polished but still friendly and aspirational. Regularly review content across all channels to ensure alignment.

Social Perception

A brand that offers trendy and affordable fashion, especially jewelry, that empowers women to express their personal style and feel confident and beautiful.

Copy Examples

• •Instagram Post (New Dress Collection): Step into your spotlight ✨ Our new dress collection is here to make you feel unstoppable and effortlessly chic. Discover looks that tell your unique style story. #ValvalvoomStyle #NewCollection #DressToImpress #EmpoweredFashion
• •Facebook Ad (General Store Promotion): Tired of the same old look? Valvalvoom brings you fresh, contemporary fashion that’s both stylish and affordable! ✨ Express your beautiful self with pieces designed to empower. Shop now and find your new favorite outfit! #Valvalvoom #ChicFashion #AffordableStyle #BeConfident
• •Email Subject Line (Sale): Your Style Upgrade is Here! Up to 30% Off Trendy Essentials at Valvalvoom! *(Email Body Snippet):* Hey fashion lover! Get ready to refresh your wardrobe with stunning pieces that make you shine. At Valvalvoom, we believe every woman deserves to feel amazing. Explore our sale today!
• •TikTok Video Caption (Outfit of the Day): OOTD vibes that are all about confidence and chic comfort! 💖 Obsessed with this look from Valvalvoom. Feeling trendy, feeling me! What’s your go-to style? #ValvalvoomOOTD #Fashionista #TrendyLook #StyleInspo #FeelGoodFashion
• •Product Description (Stylish Top): Meet your new wardrobe hero: The [Product Name] Top! Effortlessly blending modern chic with all-day comfort, this piece is designed to make you feel confident and beautiful. Perfect for [occasion] or dressing up your everyday. Own your style, affordably. #ValvalvoomFashion #StyleEssential #ChicAndComfortable