Brand Tone

Elegant, Sophisticated, Artistic, Creative, Traditional yet Modern, Confident, Quality-Focused

Brand Values

• •Artistry and Creativity
• •Quality Craftsmanship
• •Femininity and Modernity
• •Tradition and Heritage
• •Growth and Excellence
• •Customer Satisfaction

Best Practices

• •Incorporate brand values such as artistry, quality craftsmanship, and femininity.
• •Use evocative and sensory language to appeal to the desire for luxury and beauty.
• •Emphasize the brand's heritage and tradition while highlighting its modern appeal.
• •Showcase the designer's inspiration from diverse sources like art and nature.
• •Describe items with rich, descriptive adjectives to enhance the visual story.

Social Perception

Mona Imran is perceived as a renowned couture house in Pakistan's fashion scene, known for bridal and formal wear, associated with luxury and special occasions, and recognized in fashion circles for its aesthetics and quality.

Copy Examples

• •"Each collection is a testament to our passion for quality and our vision to adorn you in elegance."
• •"Mona Imran: Where tradition meets modernity in breathtaking designs."
• •"Experience the artistry of our 'Ode to Picasso' collection, a fusion of art and fashion."
• •"Indulge in the luxury of our handcrafted bridal couture, designed to make your special day unforgettable."
• •"Discover the perfect blend of cultural influences and contemporary silhouettes in our latest collection."