Brand Tone

Professional, Quality-Focused, Contemporary, Stylish, Customer-Oriented, Confident and Authoritative

Brand Values

• •Quality and Craftsmanship
• •Durability and Timelessness
• •Sustainability
• •Innovation
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., professional, expert, stylish, confident) with examples of "do's and don'ts." This ensures everyone writing for the brand is aligned.
• •Prioritize "Quality" and "Craftsmanship" Keywords: Consistently weave in terms that reflect the brand's core values, such as "premium leather," "handcrafted," "expertly designed," "durability," and "timeless style."
• •Emphasize Heritage and Experience: Reference the "since 1986" and "over 35 years of experience" to build trust and convey authority in the leather apparel market.
• •Maintain a Confident and slightly Formal Language: Avoid overly casual slang or colloquialisms. The tone should be approachable yet reflect the premium nature of the products. Use clear, direct language that speaks to discerning customers.
• •Showcase Benefits, Not Just Features: While detailing materials and design is important, translate these into customer benefits – e.g., "langlebige und stilvolle Produkte, die über Jahre hinweg Freude bereiten" (durable and stylish products that bring joy for years). Focus on how the jackets make the wearer feel (confident, stylish, comfortable).

Social Perception

Due to the commonality of the terms "Coco," "Black," and "Label," direct, widespread public perception specifically for "COCO BLACKLABEL since1986" (CBL ONLINESHOP) is difficult to gauge extensively. A neutral-to-positive sign. However, the brand name similarity to other entities requires clear differentiation in their marketing to avoid confusion.

Copy Examples

• •Headline: COCO BLACKLABEL: 35 Years of Crafting Leather, Defining Style. Body: Since 1986, we've blended timeless craftsmanship with contemporary design to bring you leather jackets that are more than apparel – they're a statement. Experience enduring quality.
• •Product Focus (e.g., Biker Jacket): Unleash Your Edge. The [Jacket Name] Biker Jacket. Body: Expertly crafted from premium leather, this jacket isn't just built to last, it's designed to stand out. Ride with confidence, wear it with pride. Quality, style, and comfort – guaranteed.
• •Sustainability Angle: Invest in Style That Lasts. Sustainably Crafted Leather. Body: At COCO BLACKLABEL, excellence includes responsibility. We're committed to sustainable practices, creating leather jackets that you'll cherish for seasons to come, knowing they were made with care for both quality and the environment.
• •Website/Offer CTA: Discover Your Perfect Leather Jacket. Free Shipping & Returns. Body: Explore our extensive collection of men's and women's leather jackets, from classic cuts to the latest designs. With over three decades of expertise, find the piece that speaks to you. Shop now with complimentary shipping in DE, AT, & NL.
• •Brand Story Snippet: More Than a Jacket, It's a Legacy. Body: COCO BLACKLABEL began in 1986 with a vision: to lead the leather industry through innovation and an unwavering commitment to quality. Each piece we create carries that heritage, designed for individuals who value true craftsmanship.