Brand Tone

Promotional, Value-Oriented, Locally Rooted, Enthusiastic, Aspiring to Elegance, Helpful

Brand Values

• •Value for Money
• •Customer Service & Accessibility
• •Tradition & Celebration
• •Home Comfort & Style
• •Local Connection

Best Practices

• •Use a consistent tone across all platforms, adapting it slightly to fit the platform's style (e.g., more formal on the website, more casual on TikTok).
• •Emphasize value for money by highlighting promotions, discounts, and competitive pricing.
• •Clearly communicate customer service options and contact information to build trust and accessibility.
• •Showcase your local roots and connection to the Scordia community to foster a sense of belonging.
• •Maintain an enthusiastic and engaging tone, especially in video content, to capture attention and drive interest.

Social Perception

A trusted local retailer offering quality home appliances, decor, and gifts at competitive prices, with a strong commitment to customer service and community.

Copy Examples

• •"Super prezzo! Scopri le nostre offerte imperdibili su [product category]. Solo da Luxe Elettrodomestici a Scordia!"
• •"Vieni a trovarci nel nostro negozio a Scordia per scoprire la nostra vasta selezione di bomboniere per ogni occasione!"
• •"Rinnova la tua cucina con i nostri elettrodomestici di alta qualità a prezzi imbattibili. Spedizione gratuita sopra i €149!"
• •"Piatti eleganti per una mise en place perfetta. Scopri la nostra collezione esclusiva!"
• •"Offerta speciale! Lavatrice [brand] a un prezzo incredibile. Non perdere questa occasione! Visita il nostro sito o vieni a trovarci in negozio."