Tono de Marca

Passionate & Authentic, Conscious & Responsible, Inspiring & Community-Oriented, Friendly & Approachable, Quality-Driven & Enduring

Valores de Marca

• •Sustainability
• •Love for the Ocean
• •Quality Craftsmanship
• •Fair Production
• •Conscious Living
• •Timeless Design

Mejores Prácticas

• •Always Circle Back to Core Values: Ensure every piece of copy, whether a product description or a social media post, subtly reflects the love for the sea, sustainability, and quality.
• •Use Evocative, Nature-Inspired Language: Incorporate words and imagery that conjure the feeling of the ocean, beach, and an active outdoor lifestyle (e.g., "sea breeze," "ocean depths," "sun-drenched," "wave-rider").
• •Maintain an Authentic and Passionate Voice: Write as if you are genuinely speaking to a fellow ocean enthusiast. Let the passion for the brand's mission shine through.
• •Be Transparent About Sustainability: Clearly communicate the eco-friendly materials and fair production practices. This builds trust and reinforces a key brand differentiator.
• •Foster a Sense of Community: Use inclusive language ("us," "we," "join us") to make customers feel part of the Amor Maris journey and its commitment to the ocean. Encourage interaction and sharing of experiences.

Percepción Social

Positive, Trusted, Aligned with Values, Good Customer Service

Ejemplos de Copy

• •Dive Deeper, Tread Lighter. Our new eco-conscious swimwear, born from the love of the ocean.
• •Sun-kissed skin, salty hair, and a heart full of the sea. Embrace the ocean's rhythm in gear that loves it back. 🌊 #AmorMaris #SustainableStyle #OceanLovers
• •More than just a hoodie, it's a promise. Crafted from the softest organic cotton for your comfort, and for the planet we all call home. Wear your love for the sea.
• •Inspired by the Coast, Made for Your Adventures.
• •Amor Maris isn't just a brand; it's our love letter to the sea. We create timeless, sustainable pieces for those who live by the tides and cherish our planet. Join us in wearing the change.