Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Personal, Heartfelt, Playful and Creative

Brand Values

• •Craftsmanship/Handmade Quality
• •Customer Service & Satisfaction
• •Personalization & Customization
• •Family & Small Business Ethos
• •Joy and Positivity
• •Creativity

Best Practices

• •Always Emphasize "Handmade" and "Custom": These are core differentiators. Use phrases like "crafted by hand," "your unique design," "personalized for you."
• •Inject Personality and Enthusiasm: Use positive language, exclamation points (sparingly but effectively), and emojis where appropriate (especially on social media) to convey passion. Words like "love," "joy," "sparkle," "magic," and "treasure" can enhance this.
• •Tell the "Small Family Business" Story Subtly: Weave in mentions of being family-operated or the care that goes into each item. This builds trust and a personal connection.
• •Be Conversational and Approachable: Write as if you're talking to a friend. Use "you" and "we" to create a direct connection. Avoid overly formal or corporate language.
• •Showcase the "Love" and "Care" in Crafting: Consistently mention that items are "made with love," "crafted with care," or that you "pour your heart" into your work. This reinforces the value beyond just the physical product.

Social Perception

Positive (based on similar entities and general sentiment for handmade goods), Supportive of Small Businesses, Appreciation for Uniqueness, Community Focused (implied)

Copy Examples

• •✨ Sparkle alert! ✨ Look what just hopped off the crafting table! 😍 Our latest custom tumbler is ready to bring some serious joy (and hydration!) to its new owner. Each swirl of glitter is added with love, just for you! Want to design your own? DM us your ideas! #KCCreations #HandmadeWithLove #CustomTumbler #GlitterEverything #ShopSmallTexas
• •🎁 The perfect personalized gift is just a click away! 🎁 This holiday season, give something truly special – a handmade treasure from KC Creations. From custom tumblers that tell a story to cozy apparel made just for them, we pour our hearts into every piece. Shop early and let us craft some magic for your loved ones! ✨ Visit kccreations.com #KCCreationsGifts #HandmadeHolidays #PersonalizedPerfection #SmallFamilyBusiness
• •Welcome to KC Creations! Your home for beautiful, handmade custom tumblers, apparel, and gifts, all crafted with a sprinkle of love and a whole lot of care. Let's create something unique together!
• •We LOVE seeing your KC Creations in the wild! 🤩 This week, Sarah shared this amazing photo of her custom tumbler on her sunny vacation (lucky!). She said, 'It’s even more beautiful in person!' Thanks for sharing, Sarah! Want to be featured? Tag us @kccreations_official! #KCCreationsCommunity #CustomerLove #HandmadeJoy
• •Say it your way with our super soft, custom-designed t-shirts! 🤗 Whether it's a witty quote, a cherished memory, or a fun graphic, we'll help you create a wearable piece of art that's as unique as you are. Handmade by our family, just for you. Tell us your vision, and let's make it happen! #CustomApparel #KCCreationsWear #HandmadeFashion #PersonalStyle