Brand Tone

Informative, precise, and authoritative, but also approachable and clear to avoid confusion with other similarly named companies. It should be confident and clearly establish the brand's unique positioning.

Brand Values

• •Clarity
• •Accuracy
• •Differentiation
• •Expertise
• •Innovation

Best Practices

• •Clearly differentiate the brand from other companies with similar names, especially in unrelated sectors like IT consulting, biotech, and cannabinoid research.
• •Incorporate relevant keywords (e.g., 'proteomics,' 'cosmetic testing') to improve search engine visibility, but ensure context is accurate and specific to the brand's offerings.
• •Create content that directly addresses the brand's unique selling proposition and target audience, avoiding ambiguity caused by similar-named entities.
• •Actively monitor online mentions and reviews to address any confusion or misattribution of information related to the brand.
• •Develop a consistent brand voice and messaging across all platforms to reinforce brand identity and recognition.

Social Perception

The brand needs to establish a clear and distinct identity to avoid confusion with other companies named 'Syntiva'. It should be perceived as a leader in its specific field, demonstrating expertise and trustworthiness.

Copy Examples

• •"Syntiva: Leading the way in [specific industry/service]. We are not affiliated with Syntivia SAS or Syntiva Therapeutics Inc."
• •"Confused by other companies named Syntiva? Learn about our distinct approach to [your offering] and see the difference."
• •"Syntiva specializes in [specific niche]. Discover how our expertise in [relevant area] helps you achieve [desired outcome]."
• •"Addressing the 'Syntiva' search results confusion: We're focused on [your core competency]. Explore our case studies."
• •"Unlike other 'Syntiva' companies, we provide [unique solution/benefit]. Contact us to discuss your specific needs in [your industry]."