Brand Tone

Professional, Expert, Informative, Helpful, Reliable, Trustworthy, Accessible, Straightforward, Promotional

Brand Values

• •Quality
• •Expertise
• •Comprehensiveness/Wide Selection
• •Customer Focus & Service
• •Reliability
• •Value (through Sales/Promotions)

Best Practices

• •Understand Your Audience Deeply: Always write with the professional hairdresser or barber in mind. Use terminology they understand and address their specific needs and challenges (e.g., durability, client satisfaction, efficiency).
• •Prioritize Clarity and Information: Professional products often have specific features and benefits. Ensure copy is clear, concise, and provides all necessary information without jargon that a non-professional wouldn't understand, but detailed enough for an expert.
• •Emphasize Quality and Professionalism: Consistently use words and phrases that evoke high standards, expertise, and premium quality (e.g., "salon-grade," "professional performance," "expertly crafted," "industry-leading").
• •Maintain a Helpful and Supportive Voice: Even when being promotional, ensure the underlying tone is one of support for the professional's craft. Frame offers and products as solutions that help them succeed.
• •Develop a Style Guide: Create a simple style guide that outlines key brand voice attributes (e.g., "professional yet accessible," "informative but not dry"), preferred terminology, and a "do not use" list to ensure consistency across all writers and platforms. This should include how to address the customer (e.g., "you," "professionals," "stylists").

Social Perception

Positive for Product Range & Availability, Positive for Delivery Speed, Seen as a Go-To for Professionals, Generally Reliable, Dutch Market Focus

Copy Examples

• •Headline for New Product Arrival: "Elevate Your Craft: Introducing the [New Product Name] – Precision Engineering for Salon Professionals."
• •Social Media Post (Promotion): "Stock up and save! Get 20% off all [Brand Name] styling products this week only. Your clients deserve the best. Shop now! #HairDeals #ProfessionalStyling #Kappersartikelen"
• •Email Subject Line (Newsletter): "Expert Tips & Top Picks: Master the Latest Hair Trends with Kappersartikelen.com"
• •Product Description Snippet: "Experience unparalleled control and lasting results with the [Product Name]. Designed for the discerning stylist, its ergonomic build and advanced technology ensure flawless performance, day in and day out."
• •About Us Blurb: "At Kappersartikelen.com, we're dedicated to equipping hair professionals with the industry's finest tools and products. With expert advice and fast, reliable shipping, we're your trusted partner in creativity and excellence."