Brand Tone

Neutral, informative.

Brand Values

• •Accuracy
• •Clarity
• •Objectivity
• •Professionalism
• •Informative

Best Practices

• •Define a clear brand voice document and share it with all content creators.
• •Create a style guide that outlines grammar, punctuation, and formatting preferences.
• •Use brand voice consistently across all platforms and touchpoints.
• •Train all copywriters and content creators on the brand voice and style.
• •Regularly review and update brand voice guidelines.

Social Perception

Objective and reliable.

Copy Examples

• •The search results did show other businesses with similar names, but these were unrelated.
• •A thorough trademark search should be conducted.
• •Further investigation is needed to determine potential conflicts.
• •Our analysis indicates the presence of other businesses with similar branding.
• •These findings suggest a need for differentiation.